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Tod 'S Is Expected To Be Unpredictable Throughout The Year.

2016/5/15 23:10:00 24

Tod 'SGarment Line ChangeBrand Strategy

The brand that has been active in our ears for some time is probably Tod's.

After a lot of rumors about the creative director of men's and women's clothing,

Tod's

The first quarter's earnings data were also updated.

It is reported that in the first quarter, the group's business revenue recorded a decline of 3.1% to 249 million 600 thousand yuan, compared with the market forecast of 262 million yuan, there is a clear gap.

In addition, the same store sales continued to decline, up 6% from the same period last year, and recorded a 12.4% decline.

By region, the Greater China region led a decline of 12%.

and

North America

Similarly, 8.7% of the weak decline data showed.

In addition, Europe has a slight increase of 0.3%.

The group said that due to the failure of the development strategy of garment line in the past 3 years, the EBITDA of the group was retrogressive, while the loyal customers of the brand were dissatisfied.

Therefore, the group will consider giving up the extension of the garment line, turning to the leather accessories and shoes in the main group.

The group is still calling the whole year in mid March.

achievement

Reaching the standard is a challenge, but it is not impossible.

In the recent earnings conference, the group said that the market had slightly lowered its annual forecast, the annual growth of annual income and EBITDA's expectations fell to 4% and 20.5% respectively.

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A few years ago, the fashion industry suddenly launched a "J.P.Tod s" whirlwind. From FASHION SHOW to the Oscar prize presentation ceremony, as long as there are celebrities, celebrities and celebrities to attend the occasion, you can see J.P.Tod's "s".

For a while, Sharon Stone, Melanie Griffth, Harrison Ford, Cindy Crawford and other giant stars, famous models, nearly two feet of shoes, Tod shoes, ladies' casual shoes, square shopping bags, D, or suitable for dinner.


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