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Can Furla'S Chief Executive Rescue Field Turn The Tide?

2016/5/15 20:25:00 30

FurlaCEOBrand Strategy

During this period, fewer and fewer brands can be recorded. With the issuance of financial reports, many brands are not profitable because of the weakness in the US market and the Chinese market.

Recently, Ferragamo recorded a decrease in first quarter revenue.

It is reported that in the first quarter of March 31, 2016, the group's revenue recorded a decline of 2% to 321 million euros, according to the regional division, the European region led by 4% decline in revenue, while the Asia Pacific region as the main force has a 3% decline, of which China's market fell 6%, leading the Asia Pacific region.

The North American market has an increase of 1%, but at a fixed exchange rate, there is a 4% decline.

Japanese market

It continued to perform well, recording a growth of 2%, while recording growth.

Latin America

And the South American market, a fixed exchange rate, an increase of 8%.

In terms of gross margin, there were 250 base points to 67.2%, and 64.7% in the same period last year, resulting in a 5% increase in gross margin to 20%.

Due to the repeated weakness of the two main markets, Ferragamo is willing to dig up the meritorious CEO Eraldo Poletto from Furla to take over the current CEO Michele Norsa.

However, the former will only be released in August 2nd.

And this pitional period will still be handed over by the current CEO.

Influenced by the above information, though

Ferragamo

In the first quarter, the income turned to a deficit. However, due to the influence of Eraldo Poletto, the chief executive of the Furla meritorious service, the price of Ferragamo increased by 5.1% on the same day, but it fell after opening and fell 1.25% to 19.69 euros a day.


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