Nike Has Fully Encroachment The Fashion Circle To Continue To Dominate The Female Consumer Strategy.

along with fashion The movement of the world is becoming more and more popular. Sports brand Nike No matter how strong it was, it joined in the fierce battle. It has announced that it will continue to fight the female consumer strategy and strive for an increase of US $5 billion to US $7 billion over the next two years.

In May 12th, Forbes published the world's most valuable brands list in 2016, with technology companies taking the top three, and Apple's top sixth consecutive years. In the field of fashion industry, sports brand Nike beat luxury brand LV to become the most valuable brand in the global fashion industry.

In last year's BrandZ ranking of the most valuable brands in the world, Nike ranked first among the most valuable clothing brands, becoming the most valuable clothing brand. It defeated Zara, H&M, Ralph Lauren, Hugo Boss and Tommy Hilfiger to become number one. In the conventional fashion category, it also beat Louis Weedon (luxury goods ranked thirty-second) and Hermes (luxury goods ranked fifty-fifth). Obviously, Nike has fully encroachment fashion circles.

Forbes's 100 most valuable brands in the world come from 16 countries. David Reibstain, Professor of marketing and branding at University of Pennsylvania's Walton School of business, said: "the value of a brand depends on how well consumers accept them. In terms of business, whether a brand is valuable depends on whether consumers are willing to pay a higher price or have a stronger desire to buy.

In the field of fashion industry, the number of the 100 most valuable companies in the world is 14, Nike ranked 18, brand value is 27 billion 500 million, followed by luxury brand LV, and its brand value is 27 billion 300 million dollars. Adidas ranks ninetieth in sports brand, and its brand value is US $7 billion.

In the fast fashion brand, GAP was defeated, of which H&M ranked thirty-third, the brand value was 15 billion 900 million dollars, Zara ranked fifty-third, the brand value was 10 billion 700 million dollars, UNIQLO ranked ninety-first, and the brand value was 7 billion US dollars.

In terms of luxury brands, Gucci has made rapid progress in the past two years, second only to LV, ranking 44, with a brand value of 12 billion. Ahead of Hermes, Cartire, Rolex, Coach, Chanel and Prada. Among them, Cartire is the only selected brand of jewelry category, ranking fifty-eighth.