Adidas'S First Quarter Sales In China Increased By 30%, A Record High.

In the Chinese mainland market, Adidas has been popular among Chinese people. In the past quarter, Adidas's sales in China increased by 30%, and its revenue also reached a record high.

After the domestic sports brand experienced a large-scale closet baptism, the performance of domestic major sports brands began to pick up and grow.

At the same time, the sales of international sports brands in China have also increased significantly.

according to

A quarterly report shows that in the first quarter of 2016, excluding the exchange rate factor, Adidas group's sales revenue increased by 22%, of which Adidas and Reebok grew faster.

According to the euro, Adidas's revenue increased by 17% to 4 billion 769 million euros (4 billion 83 million euros in 2015), creating a record high quarterly revenue.

It is worth noting that excluding the exchange rate factor, in the first quarter of 2016, Adidas's sales in the Greater China region increased by 30%.

Managing director of Adidas group Greater China

(Colin Currie) said: "Adidas's state-of-the-art sports performance series and the leading sports fashion series and sports leisure series have aroused strong resonance among consumers, promoting Adidas to become one of the most popular and most famous brands in China.

From the brand point of view, thanks to the two digit sales growth of training, football and running series, and the promotion of Adidas sports classic series and Adidas NEO series, excluding the exchange rate factor, Adidas brand revenue increased by 26%.

Adidas has achieved growth in every series, especially in North America, Greater China and Western Europe, where revenues increased by 31%, 30% and 26% respectively.

Excluding the exchange rate factor, Reebok brand sales grew by 6% over last year, and 12 consecutive quarters of growth.

Its performance benefited from the promotion of Western Europe, Greater China, Latin America, Japan and the Middle East, Africa and Asia (MEAA).

Excluding the exchange rate factor, Taylor Adidas golf product sales decreased by 1%, the main reason is that the growth of core brand Taylor and Adidas golf was offset by the decline of Ashworth and Adams.

In view of the strong expected brand growth in the first quarter, Adidas group raised its financial forecast for 2016.

In 2016, excluding the exchange rate factor, Adidas group's sales revenue is expected to grow by about 15% (previously: 10% to 12%).

Sales growth will benefit from the two digit growth of regional markets (except Russia / CIS countries).

For future planning, Gao Jia said, "in our latest release of '2020 big.

Under the guidance of Li Xin "strategy, Adidas is taking a step closer to the goal of becoming the best sports brand in 2020."