Retail Industry: Innovative Ideas Become The Way To Survive

In recent days, major media and websites have reported the earnings of major companies in 2015 and the first quarter of 2016.

According to the earnings report of 88 retail listed companies, 47% of the company's revenue declined, and 15% of the companies that suffered losses.

The traditional retailing industry, which once enjoyed its boundless scenery, is facing cruel reality, such as the decline of the door, the decline of performance and the closing of stores.

In this regard, the industry admitted that the key to the development of the clothing retail industry is how to cater to the needs of consumers, no matter how depressed the economy is, and how the market is going to be depressed.

Attracting from the online to the physical shopping mall has become a topic that the whole industry needs to study seriously in the present and even in the future.

According to the results of the more than 170 shopping malls of iziRetail statistics in 2015, there were over 90 projects in more than 170 projects, accounting for over 50%, while the whole retail format was steadily expanding but showing a downward trend.

We see the brutal reality such as "shop closing" in store shops, declining store performance and high altitude property. The reasons are the impact of the electricity supplier, the change of lifestyle and shopping habits of consumers, the pformation of traditional department stores to the shopping mall mode and so on.

Sun Xun, a researcher at utahui, told reporters that in such an environment like this,

The relocation must be based on the clear consumer groups and themes and ecological positioning.

And the future profit model will not be limited to sales and rent collection.

It must be a combination of more formats.

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In the view of Sun Xun, the next 8090 and the middle class will also be the main consumer force in the clothing retail industry. It is estimated that by 2022, China's middle class families with annual income of more than 60 thousand yuan will reach 76%.

The definition of Chr (34) middle class Chr (34) is also very extensive. From the research point of view, the middle class can be compared with the concept of white-collar workers. These consumer groups are willing to pay for products and services that are not essential for life and high quality.

Cheng Weixiong pointed out that it is foreseeable that the clothing retail industry embodies the comprehensive functional platform such as sales, display, commodity, service, price, training, information system, and new technology. It is not a single function embodiment. Any single function can not drive the improvement of the retail operation efficiency of the entity store. Therefore, the "full closed loop" will become the trend of the future clothing retailing industry.

Sun Xun also stressed to reporters that in the future, to increase customization and personalization experience online, to achieve the goal of managing consumers as an index and improving consumer experience, will be one of the indicators to be considered in the precise marketing of clothing retailing industry.

Sun Xun told reporters that at present, the clothing retailing industry has a high degree of homogenization. The stereotyped brand and pool mode make the individuation and characteristic of the format low, and it is difficult to form "brand" characteristics.

Increasing the proportion of self run, thinking about how to combine with local characteristic brand and characteristic consumption, or adopting deep pool mode, are all innovative ways of management.

In an interview, Cheng Weixiong, a clothing industry expert, believes that the layout of traditional clothing enterprises has obvious advantages in Internet layout, and also faces many problems.

A traditional brand enterprise with a solid foundation is able to succeed in all channel marketing because of its good brand image and customer base.