Mcglaughlin Only Expands The Offline Sales Volume For The Listed Cash.

Mcglaughlin expanded the scale of the line to sprint sales, only to cash in the stock market, while 50% of the electricity supplier sales data falsified, for mail order and network business merger data.

Without the news of delisting, people could hardly remember Mcglaughlin.

This has used the "network + shop + telephone mail order" multi-channel sales mode, becoming the most popular fast fashion clothing brand of Chinese female consumers. Before grabbing Jingdong, Dangdang and other B2C electric providers, data fraud and packaging concept took the lead in knocking on the NASDAQ opening bell, becoming the first domestic B2C electricity supplier to list.

Bold words create "never ending female department stores", which results in lies, stock prices plummeting, and annual losses, which are eventually sold off by capital, fading out of people's horizons, and showing the contrast plot from the peak to the abyss.

Mcglaughlin was at the cusp of the packaging market and data fraud. Investors were selling stocks, and the market value of Mcglaughlin's stock fell 60%.

More unexpectedly, the original thought to rely on Mcglaughlin for more than ten years of the core user database, online shopping, mail order and offline entity stores three ways, will produce an unexpected superposition effect, but in fact, Mcglaughlin faces the embarrassing situation of each kind of business development and weak linkage.

In 1996, the Huaping fund of the United States invested in the establishment of Mcglaughlin. This is the first Chinese government approved foreign-funded enterprise engaged in mail order business, mainly engaged in clothing, jewelry, household goods, health products and other commodities.

Because of his acclimatization, Mcglaughlin lost 4 years.

When Gu Bei Chun was in danger, he took up the girder as CEO and lost the profit of the company whose book amount was only $2 million.

First, in order to reduce

Second, because of the fact that the main population of mail order abroad is in the middle and old age of the three or four line cities, but the pportation in China's three or four line cities is inconvenient, it is difficult for people to accept the way of buying postal remittles, and the urban demand is not saturated. Therefore, Gu Bei Chun takes the localization method to pform the crowd into urban white-collar workers. Third, in order to temporarily realize the positive cash flow, Gu Bei Chun abandonment clothing and changes to the accessories with higher gross margin.

After making profits, Gu Bei Chun was killed again.

It is positioned as "fast fashion", popular design elements, and price parity; rectify Hua Ping's serious loss of "wheat net" and make it a network of "female department stores" and make bold statements to create "never ending female department stores".

In order to further expand sales channels, Gu Bei Chun's counterattack line starts.

Thus, a multi-channel sales mode of "network + shop + telephone mail order" has been formed. It has become the only retailer with three different channels in the country. It is highly reproducible. Mcglaughlin has maintained an annual growth of 60% without additional investment.

The unique mode and good profits allowed Sequoia Capital Shen Napeng to spend 80 million US dollars to control and become the largest single investment of Sequoia Capital in China.

With the strong entry of capital, Mcglaughlin has entered the fast track of development.

Initially, Mcglaughlin set up a physical store to direct stores, and when capital came in, Mcglaughlin built a large area of franchise stores.

Since 2009, it has maintained an average expansion rate of 0.6 per day. Sales volume has been rapidly increased, and sales in the first two quarters of 2010 have increased by 70%. It has written beautiful growth data and set up 3 years of 2000 entity shops.

With the hot concept of electricity supplier, the change of consumer buying habits, the precipitation of brands, and the pfer of mail order consumers, the annual sales of Mai net network has been growing at 100% annually every year, becoming the third largest B2C website in China after Dangdang and excellence.

Mcglaughlin maintained a compound growth rate of more than 50% for 5 consecutive years, with a sales volume of nearly 1 billion, and described the development prospect of China's e-commerce in a rich and colorful way. The B2C business concept stocks were packaged with 50% of e-commerce sales.

Beautiful data and packaging of the concept of listing, Mcglaughlin became the "B2C electricity supplier first share", NASDAQ listed on the first day of the opening stock price rose 56.91%, fund-raising $200 million, writing the first miracle in the history of B2C electricity supplier listing.