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Short Board Business Needs Commercial Real Estate To Make Up

2016/5/1 10:00:00 61

Electricity SupplierCommercial Real EstateBrand Strategy

According to RET Rui Yide data, Martha stores in the United Kingdom recently said it would close 5 stores in Shanghai this year. WAL-MART has closed more than 20 stores in 2014, and there are 26 stores in the chain of large chain stores in 2014. According to data provided by CB Richard Ellis, the proportion of retailers who opened more than 40 stores in the Asia Pacific region in 2014 has shrunk to 5%.

It seems that Online retailers It has a great impact on traditional business. However, Guo Zengli, vice chairman of the Asian Shopping Center Association, said, "it is said that the electricity supplier is attacking the real business. Even if there is no electricity supplier, Chinese business can not rest easy. Our industry models and market rules have not yet been established.

At 2014 Chengdu At the summit of commercial real estate, he told reporters that China's retail business needs to sort out the business model and return to the essence of customer demand orientation. It is not difficult to get a temporary profit, but consumers must continue to support it, so we must always focus on user experience and create better sense of value and experience.

Mao Wenlie, a lecturer and lecturer of Zhejiang University, also revealed that the electricity supplier was only glossy. In 2014, "double eleven" Taobao sold 57 billion 100 million yuan, but it was impossible to count how many businesses were making money. China The electricity supplier's profit margin is below 1%. The way of e-commerce 2 is not to make the electricity supplier more profitable, but to make the online and offline integration more perfect.

Earlier, reporters in some community O2O exchanges, feel the biggest obstacle to their development is the ability to line services is weak, unable to provide quality services at the first time, which makes online platforms continue to drain loyal customers.

Wu Yanfen, general manager of Shimao Group business management company, further poked the "pain spot" of the electricity supplier. She said that many buyers complained on Taobao because they didn't help them solve problems in shopping. But online shopping mall, brand can be guaranteed, after-sales service can also be well handled, this is the electricity providers can not solve.


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