J.Crew CEO Asks For Advice From Customers, And Needs To Work Out Solutions.

In recent years, in order to have an excellent profit, there is another point besides innovation.

After repeated losses, J.Crew came out in order to reverse the weakness of the people.

It is reported that

Group CEO sent an email to all subscribers a day ago in the mail.

It indicates that the brand can be improved by mail, etc. at the same time, the group CEO will also ask the suggestion box to be attached in the mail so that more people can output valuable opinions on brand improvement.

Group said that the company is actively improving.

Although there is no way to see a strong recovery in the short term, J.Crew's sincerity can be seen as a result of this mail inquiry.

For the current consumer experience, J.Crew's behavior is highly desirable.

In the past two years, the J.Crew group has been

The loss has been stacked up for many years, and the loss of up to 1 billion 900 million dollars has also made the group miserable. Besides, the group has declined in terms of revenue, core profits and sales. However, the sales of the group's inferior brand Madewell has increased by 22%.

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Although the fashion circle is dominated by many European and American brands, the trend of fashion is also dominated by the European and American departments. However, with the rise of local brand forces in the Asian market, Asian manufacturing has also become the choice of many young people, which greatly affects the status of the traditional fashion brands in Europe and the United States.

Fashion experts have found that high quality is no longer the trump card of luxury brands in Europe and America. The local production base, new fabrics and lower price regulated by Asian brands are attracting more consumers.

Data from lac Crawford show that sales of Korean brands and Asian brands are increasing year by year.

In addition to the recent Seoul luxury conference, Lian Crawford also said that the number of Chinese brands in the Department Store increased from 4 to more than 30, while the main buyers were overseas Chinese, with the age of 25 years old.

With the younger generation of fashion consumers, the demand for personalization is gradually increasing. As a brand made in Asia, due to the development time is not too long, it is more willing to contact new things, so no matter from design to fabric innovation, it is even more unexpected.

But will future Asian manufacturing become a benchmark for Europe and the United States? This still takes time to observe.

But the most important point is that consumers are no longer prejudiced against "made in Asia".