Jingdong Announces Three Development Strategies For Mother And Baby In 2016

Recently,

It announced the three major development strategies of mother and baby in 2016, namely, quality strategy, social strategy and personalized strategy, and announced that it would set up a "Guardian Alliance for children's dream" in conjunction with a number of maternal and child brands to speed up the development.

The interaction between experts and platforms can improve user experience.

Jingdong explained that in terms of quality strategy, the platform will connect its own quality control system with the third party quality inspection system, and continue to expand direct supply brands and product categories, and reach deeper cooperation with partners.

In terms of social strategy, Jingdong set up the mother and child community mother state based on the community dependency and particularity of mother and infant consumers, and extended the service area through expert video, activities, community interaction and electronic magazines.

Services, relying on WeChat's social functions to create a closed loop marketing.

In addition, Jingdong mother and child also set up a membership system to allocate different rights and interests according to the user's annual consumption, so as to enhance user loyalty.

Understand that the so-called personalized strategy refers to the establishment of infant exclusive files, so that thousands of people face thousands of accurate marketing, targeted user life cycle management, enhance the activity of members.

According to Jingdong, the platform will fully integrate children's related products and resources to achieve category opening.

Feng Yi, vice president of Jingdong group, said that Jingdong mother and baby will actively focus on the three major strategies and fully integrate Jingdong.

Big data and other group resources, as well as brand dealers, experts resources, and so on, are committed to completely breaking the pain point of the two child era.