Wenzhou Clothing Custom Tailor Shops Blossom Everywhere, And Will Continue To Expand In The Future.

"Custom, the price must be very expensive."

This sentence is in Wenzhou.

Custom shop was overturned.

In some brand stores, custom made garments are basically the same price as garments.

Custom Stores can also find some costumes with higher cost performance.

"Now customization is no longer a patent for some special type of people, nor is it a noble consumption of high prices. It is a value-added service that really goes to the public and meets the needs of personalized consumption."

As one of the clothing brands that launched the custom service earlier in Wenzhou, Dai Xinxiang, general manager of Zhejiang Jordan fashion Limited by Share Ltd, said that to meet the needs of personalized consumption, customization standardization, moderate price and professional service are the main tasks.

Customized directions and goals.

Custom garment shops blossom everywhere

Ms. Xu, a Wenzhou citizen, recently tried to customize a dress in the BBG custom dress shop at Lijing garden in downtown. She could pick up the goods in about a week.

Although the price of more than 1800 yuan is not low, Ms. Xu said that after visiting a shopping mall brand store, we found the same quality. The price here is even more cost-effective.

Moreover, if there is any dissatisfaction, it can be redone or redone, and the service is better.

Ms. Xu said she had already run a VIP card in the store and had a new look for the first time.

Ms. Xu said that with the growth of age and career demands, the quality requirements of clothing are getting higher and higher. However, the location of suitable fashions in shopping malls is surprisingly high, while the price is not suitable for the quality.

And some tailor made shops can solve their troubles just now.

Therefore, these two years, I often go to some custom shops to choose clothes.

"Our clothing prices are not high, good fabrics, big things, a lot of customers."

Lin Chengye, the BBG brand leader, said the new store was opened only in September last year. It opened its first month and absorbed more than 200 VIP customers.

Now, there are over 600 VIP customers who have come to spend a long time.

Since the beginning of last year, a custom made clothing store similar to BBG has been flourish in downtown Wenzhou, such as TA fashion women's tailor's shop, Cioffi's women's wear design studio, etc.

The decoration and Chen Li of these custom shops are very comfortable and fashionable, and the shopkeeper itself is an international fashionable fashion consumer and Shopaholic.

The latest international fashion elements can be found in these stores for the first time.

The original intention of these new shops to enter the market is to hope to base their market on a high cost performance ratio. Some shops can also make a price performance fashion skirt by 1000 yuan or more.

The future will continue to expand.

Customization is the demand of consumers' personalized consumption. In the past two years, more and more clothing custom shops in Wenzhou have become bigger and bigger.

There are many custom made stores and chain stores.

Since last year, Cioffi's women's wear design studio has opened several chain stores in Wenzhou, many of which are basically custom-made shop's original VIP customers.

The advanced clothing custom shop of Yi Shijia opened second chain Custom Stores in North last month.

In addition, the famous menswear brand enterprises in our city, such as wedding bird, Jordan, French school and so on, share the proportion of customized consumption in recent years.

It is reported that the custom business of Zhejiang Jordan clothing Limited by Share Ltd is currently about 10% of the sales in Wenzhou.

The company official revealed that it is expected that in the next 3-5 years, 1/3 will exceed the main business.

The magic group launched the magic customization, increased the promotion efforts, and sales in 2015 increased by 400% over the same period last year.

In the future, this business will continue to expand.

As an early launch of custom business, Limited by Share Ltd, Zhejiang's wedding bird clothing Limited by Share Ltd accounted for 12% of brand sales in 2014, compared with 20% last year.

Wu Zhize, chairman of the company, is confident: "according to the analysis of data in recent years, the market prospect of private custom business is very broad. We are confident that private custom business in 2017 will account for 50% of the sales revenue of the company's own brand."

Cost control makes prices more intimate

The production cost of customized clothing is actually quite high, such as fabric cost, worker cost and so on.

A professional has calculated an account, for example, bulk production orders 1000-2000 meters of fabric, the purchase cost is 200 yuan / meter; and if the small batch order 400 meters of fabric, the cost may be 400 yuan / meter, and other accessories are also the same.

In addition, customized jobs require professional and technical workers, while pipelining workers require much less skills, and wages are naturally different.

But even if the cost is so high, the owners of the Wenzhou custom shop still have confidence to achieve higher cost performance.

"There will even be custom clothing prices lower than those in the market."

Chen Rongrong, head of TA fashion ladies' Custom Shop, said that because of the high cost of sales channels, the price of some clothes in the mall is much higher than that of clothes.

Moreover, the customized consumption pattern also reduces the inventory pressure of the brand.

There is no middleman's sales link directly to the consumer's customized clothing, the price will be reduced a lot. It is not surprising that the costumes of the same fabric are lower than the clothing price of the market.

At present, apart from the traditional brand enterprises using existing channels, new custom businesses, the general custom shop is mainly self operated, and will not be opened in prosperous commercial blocks, so as to reduce channel costs.

With the customization price going down the altar, we are looking forward to the application of big data and industrial 4 technology in the customization field, so that customization can become more rapid and convenient, which will enable consumers to get an unexpected extension service.