Online Retail Sales In China'S Consumer Goods Market Increased By 33.3%

The National Bureau of statistics has released relevant data recently: since the eighteen Party Congress, comrade Xi Jinping as the general secretary of the CPC Central Committee has launched a series of new ideas and new strategies for governing the country, and has implemented a series of policies and measures to promote the pformation and upgrading of the economy. The scale of the consumer goods market has reached a new stage, and the structure of commodity sales has been upgraded and the structure of urban and rural areas has continued to improve.

By leaps and bounds, the consumer goods market has maintained a relatively fast, stable and healthy development, playing a positive and important role in the rapid development and pformation and upgrading of the national economy.

1. The scale of consumer goods market has expanded continuously for the first time, exceeding 30 trillion yuan.

Eighteen "steady growth", "structural adjustment" and "promotion".

The policy of "benefiting people's livelihood and preventing risks" has opened up unprecedented space for the development of the domestic market. Under the positive role of a series of macroeconomic regulation and control measures to expand domestic demand and promote consumption, the domestic market has experienced steady development and expanding scale.

A statistical index reflecting the development level and scale of consumer goods, the total retail sales of social consumer goods, after breaking through 20 trillion yuan in 2012, jumped 30 trillion yuan in 2015, and the scale of consumer goods market ranked second in the world.

The scale of the consumer goods market ranged from 10 trillion yuan to 20 trillion yuan, which took 4 years. From 20 trillion yuan to 30 trillion yuan, it took only 3 years.

The average annual growth rate in 2013-2015 years is 12%, which is 3.8 percentage points higher than the nominal growth rate of GDP in the same period.

Strong demand for consumption in the domestic market, active sales and sales, showing a sustained and steady growth trend.

Along with the economic development entering the new normal, the variety and quantity of commodity supply are increasing continuously. Meanwhile, the quality of commodities has obviously improved and the commodity structure has been further optimized.

Consumer goods are mainly from the basic life products to the development and enjoyment of consumer goods, and the consumption structure is pferred from clothing and food consumption to housing and consumption, and entered a period of rapid pformation.

Over the past 2013-2015 years, the number of household electrical appliances and audio-visual equipment in the above units increased by 11.6% annually, and the annual growth of communications equipment products was 27.4%. Cultural and office supplies (including computers and ancillary products included in this category) grew by an average annual growth rate of 12.9%, while gold, silver and jewellery products grew by an average annual growth rate of 10.5%, which was higher than the annual average 9.6% growth rate of retail sales of consumer goods above designated size.

In the consumer goods market, the proportion of automobile products accounted for an average annual increase of 7.8%, the proportion of total retail sales of social consumer goods increased from 11.1% in 2012 to 12% in 2015.

By the end of 2015, the total number of cars in the country was 172 million, of which more than 144 million private cars were owned. The average family owned 31 private cars per 100 households in the whole country.

Three, the growth of rural commodity sales is faster than that of cities and towns, and the central and western regions are faster than the eastern ones.

With the progress of urbanization and the continuous improvement of infrastructure in rural areas, the rapid development of mobile payment and electronic payment relying on Internet finance has created better conditions for the consumption of urban and rural residents, especially rural residents.

According to the location of the business unit, the retail sales of urban consumer goods grew by an average annual growth rate of 11.7% in 2013-2015 years. The retail sales of rural consumer goods grew by an average annual growth rate of 13.9%. The proportion of rural consumer goods retail sales in the total retail sales of social consumer goods increased from 13.2% in 2012 to 13.9% in 2015.

With the development of the western region, the rise of central China and the development strategy of "one belt and one road", the development speed and structure of the total retail sales of consumer goods between different regions have changed greatly, and the regional market has shown a good momentum of balanced and coordinated development.

In the 2013-2015 year, the average annual growth rate of total retail sales of consumer goods in the eastern, central and western regions was 11.3%, 12.5% and 12.3% respectively. The western and central regions were respectively 1.2 and 1 percentage points higher than those in the eastern region. In 2015, the proportion of retail sales in the central and western regions accounted for 25.7% and 18.4%, respectively, which was 0.2 and 0.1 percentage points higher than that in 2012.

Four, the rapid development of new formats, the main body of market sales increased rapidly.

With the progress of information technology and the expansion of network coverage, especially the support for rural area network construction is increasing, the scale of online shopping users continues to grow.

By the end of 2015, the number of Internet users in China has reached 690 million, an increase of 22% over 2012, and the Internet penetration rate increased from 42.1% to 50.3%.

In 2015, China's online retail sales reached 38773 billion yuan, an increase of 33.3% over the same period last year.

Among them, the online retail sales of physical goods amounted to 32424 billion yuan, an increase of 31.6%, 20.9 percentage points higher than the total retail sales of social consumer goods, accounting for more than 10% of the total retail sales of social consumer goods.

In addition, the emergence of new business models, such as the emergence and improvement of the urban commercial complex, is the result of continuous innovation in the supply side of the domestic market, and has become a new bright spot in the consumer market.

At the same time, experience consumption gradually increased, and all kinds of experiential shops emerge in endlessly.

The continuous innovation of these supply methods has provided effective support for the upgrading of consumption.

Since the eighteen, the scale of the commodity market has been expanding, and the number of employees has increased substantially.

According to statistics, by the end of 2014, the total number of legal person enterprises in the wholesale and retail enterprises above Designated Size reached 182 thousand, and the number of employees reached 11 million 820 thousand, representing an increase of 30.8% and 19.9% respectively compared with 2012, with an average annual growth rate of 14.4% and 9.5% respectively. The number of legal person enterprises in accommodation and catering enterprises above designated limits was 46 thousand, an increase of 12.4% over 2012, with an average annual growth rate of 6%.

In addition, the commodity trading market has become an important distributing center for daily consumer goods and means of production.

Over the past 2012-2014 years, the number of commodity trading markets above 100 million yuan has been maintained at more than 5000, and the consumer goods market has been developing vigorously.

In 2014, the business area was 300 million square meters, an increase of 6% over 2012, and the turnover was 10 trillion yuan, an increase of 7.8%.