Wenzhou Clothing Is A Cultural Industry.

Jordan opened a culture company, and the brand service will be integrated with the cultural interaction; the French took the series, and the protagonist played the chief of the French School Department.

In the new year, Wenzhou's clothing brand and cultural industry are constantly sparking.

In this regard, Wenzhou City

President Zheng Chenai thought it would be necessary to hit sparks.

He said that clothing is originally a cultural and creative industry. With the continuous maturity of the domestic consumer market, the local clothing brand culture will inevitably change from the pursuit of product sales in the past to the accumulation of brand culture connotation.

Making customer service a cultural circle

Located at 2 Huayuan Road, think tank, every culture and industry company embodies a strong Chinese style, which is complementary to the fashionable men's shop window of Joe's dress.

This is a newly established cultural company in Zhejiang's Limited by Share Ltd. The venue is still in trial operation.

Dai Xinxiang, general manager of the company, said that this will become a cultural circle for Jordan to create VIP customer service, and it can collect cultural, business and life communication as a whole.

Weng Shaohua, director of culture company and Jordan club manager, said that the company will carry out a series of activities such as dress culture lectures, business management related lectures, collectibles, calligraphy and painting exhibitions, and become a "high quality living platform" for VIP customers.

It is reported that since the end of last year, cultural companies have been highly praised by VIP customers, some customers say, such a place, not only can improve their own charging, can join a social elite men's circle, but also can give their own nervous career life, bring a comfortable place for rest.

This is not only a VIP service center of clothing brand, but also a place for cultural exchange and study.

Integrating brand culture appeal into film and television works

The Wenzhou costume pioneered the win-win fusion of culture and art with the brand, which is the "cutting-edge artistic personage Award" organized by the wedding bird group.

The award has been held for seven consecutive sessions. It has launched 24 artistic elites, such as Guo Jingming, 66, Jiang Yingrong, He Shengming, Wang Fei and Chen Wenling.

While doing this national art public welfare undertaking, the wedding birds also incorporate art into the brand, such as integrating the classic works of award-winning painters and sculptors into "new sharp series" costumes, such as "new art works exhibition area".

And the publicity of the brand is also popular in this public welfare activity.

And Semir, France, Pepe Bea Bea and other clothing brands, in the way of original animation and film and television works, tell their viewers the brand culture in the language of culture and art.

A few years ago, the children's animated cartoon "happy dream" created by Semir group was broadcast on CCTV children's channel.

The brand of children's wear Barbara not only participated in the production process of cartoon, but also incorporated the concept of clothing brand into animation.

In addition, the corresponding children's products and costumes are also sold with animated cartoons, selling at the major terminals of their brands.

Recently, the 65 group of youth inspirational drama "friends circle" jointly created by the French group and Wenzhou Zheng Xu film production Co., Ltd. is being produced; Zhejiang Pepe Bea Bea culture Polytron Technologies Inc and Kung Fu animation (China) Co., Ltd. formally signed strategic cooperation, and produced 52 original animated dramas.

They will meet with the audience in the second half of the year.

They are no longer the simple ads implanted in the past, but more brand culture appeal into the film and television works, to convey to consumers.

Clothing enters the era of cultural consumption

"Fashion"

Behind it is a contest between culture and art. Only culture and art support can breed the top brands. "

Wu Zhize, chairman of the news bird group, said that the news birds had been holding the "new cutting-edge art personage Award" in the past few years to make the brand and culture more closely integrated.

As for the fusion of clothing brand and culture at this time, Zheng Chenai believes that the time is ripe and clothing has entered the era of cultural consumption.

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Zheng Chenai said that in the past, because of the immaturity of the consumer market, foreign brands had a great impact on local brands, and local clothing brands could only pursue a breakthrough in quantity.

With the maturity of consumption concept of Post-80 and 90 consumer groups, the upgrading of local brands in product quality has narrowed the distance from foreign brands.

At this point, it has become a good opportunity for local clothing brands to create brand culture. Clothing consumption has shifted from "material consumption" to "cultural consumption" era.

Under the new normal

Innovation measures for Wenzhou's garment enterprises

In the first "two sessions" day of the opening year of 13th Five-Year, Xu Liyi, Secretary of the Wenzhou Municipal Committee of CPC, raised the question of "Semir" on the scene of the CPPCC economic group discussion: it is also born out of tradition.

Semir is no longer the traditional manufacturing industry, its core competitiveness is in R & D, service and other links.

Xu Liyi said: "the era of meager profit has forced enterprises to turn from passive defense of cost control to innovation driven initiative attack.

If there is no innovation driven, and only rely on management and control of the stall, then it will be nowhere to stand.

Faced with the changes in the new normal, business operators should grasp the general trend and keep pace with the development of the times.

In fact, in order to keep this booth, Wenzhou clothing enterprises have already begun to quietly layout, better integrate with culture, and become a way of innovation for many leading enterprises.

In the campaign that China's garment industry is changing from "made in China" to "created in China", "culture" has become the biggest thrust.

Wu Zhize, chairman of the news bird group, said that clothing, as a fashion industry, is inseparable from culture and art. The two are like fish and water. The fashion that only combines the two is more appealing.

Leaving the fashionable culture and art is like a flash in the pan, without vitality; leaving the fashion of culture and art, it lacks persistence and is hard to produce brand resonance.

We look forward to a deeper integration of Wenzhou's clothing brand and culture and art, and look forward to the magnificent turn of Wenzhou's costume.