Sports Brand Nike Enters The Football Market, Its Jordan Sees Neymar.

Recently, Neymar was selected as the final three person list of the 2016 golden ball awards, becoming the most able to shake the position of C Luo and Messi.

And now, the Brazil star will also be the first football star to use Air Jordan football equipment.

After winning a grand slam in the field of basketball shoes,

Its Jordan has started to enter the field of football.

In January 6th this year, it was reported that Jordan brand has invited Brazil star Neymar as brand spokesperson.

The US brand will launch the first Air Jordan football shoes jointly with Neymar.

This cooperation has been included in the important part of Nike football market plan.

It is reported that the new football shoes will be Air Jordan 5 Low as a prototype, and its re design, tentatively scheduled for the fall of the 2016 listing.

As of today, Nike has not disclosed more product details.

It is reported that Neymar will personally participate in the design.

In fact, Nike wants to enter the football market, but it has not been revealed just now.

As early as June 2014, Jordan launched a new version of the American football shoe with its classic sneakers Air Jordan 6 Retro as its blueprint.

In the same year, in order to fit the atmosphere of the Brazil World Cup, Jordan brand also introduced Brazil series Air Jordan basketball shoes.

At the same time, according to the data of SportScanInfo, the sales volume of Jordan brand in 2014 was about 2 billion 600 million dollars, occupying 58% of the market share of American basketball products.

So, this pair of football cups color matching.

It also revealed the ambition of the US basketball brand to enter the core area of football.

However, if Jordan wants to represent Nike, it needs a spokesperson to get out of the first step in the success of the basketball market.

However, Jordan chose Neymar instead of C Luo and Messi, which is intriguing.

First of all, Neymar is one of Nike's top soccer stars.

As early as 2011, Neymar signed a 11 year long contract with Nike, and then endorsed the annual income of $1 million to become the spokesperson of Nike brand.

Therefore, it is reasonable for Jordan to choose the endorsement star of Nike, the parent company.

Second, in 2015, Neymar scored 41 goals in the year. He succeeded in winning the five title with Barcelona. The team won the Spanish Liga, the Champions League, the King Cup, the European Super Cup and the World Club Cup under his leadership.

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Finally, Messi is the spokesperson of Nike's rival Adidas, and Jordan will not choose.

But you will surely say why Jordan did not choose C Luo, who is also the spokesman of Nike. That is because C Luo has come to the beginning of his life. Judging from his recent state, he is more volatile than any other person, and Neymar has great potential and strong explosive power after 90 years.

Anyway, Nike wants to enter soccer.

The ambition has now passed Jordan, playing the first hand beautiful card.

As for future development, it remains to be seen.