ZARA Takes The Lead In Asian Consumption.

2015 Asian consumers most like the brand list: ZARA leads the fast fashion brand.

Every year, Japan publishes a "

The list is targeted at consumers in big cities in six major Asian countries, covering five areas of services and products, including automobiles, luxury goods, fast fashion, smart phones and Internet.

Compared with last year, the list has fewer names - in other words, Asian consumers' preferences for brands are becoming more and more similar.

And Alibaba's Alipay has won the first place in the Chinese market with the overwhelming advantage of "the most consumer service".

Of course, it does not exclude that many Internet services can not be used by Chinese consumers.

Let's take a look at this list.

Alibaba, China's largest electricity supplier, ranks sixth in the world, but in the Chinese market, Alipay ranks first among consumers.

Apart from supporting the backbone of e-commerce, Alipay itself has been widely popularized as a means of payment. In China, more than 9 of consumers have used the service, and Alipay has overwhelmingly supported it.

European and American brands have taken the first place in all sectors of "most wanted and most wanted" products or services, while Asian brands are only Korean electronics in the smartphone and UNIQLO in Japan.

It takes a place.

In terms of cars, BMW and Audi still take the top two. Mercedes Benz squeezed the Japanese TOYOTA in last year's list into the top three. It seems that the frequent exposure of the German car scandal did not affect the impression of "made in Germany" in the minds of Asian consumers.

However, the ranking of the public dropped from seventh to eleventh, and the ranking in Southeast Asia decreased significantly.

However, in the Chinese market, which accounts for 40% of the public's global sales, its ranking has only dropped slightly, from second to third.

For the first time, the survey included a survey of luxury brands. Gucci won the first brand of "most wanted" and "once bought brand" in this field.

Gucci has greatly increased the number of stores in China. In 2014, sales accounted for 36% of Asia's total sales of 3 billion 500 million euros, except Japan.

Sweden's fast fashion brand H&M rose rapidly, replacing the Hongkong brand Giordano, with a weak margin in the second place. ZARA still leads the fast fashion brand. UNIQLO won third of China's and Thailand market's outstanding performance.

The fast selling group of UNIQLO parent company has set up 100 stores in China every year, and the total number of stores in China will reach more than 400. The fast selling group has put forward the goal of "sales in 2020 to reach 500 million yen".

Research shows that UNIQLO's evaluation of "quality", "innovation", "service" and "price advantage" is better than that of ZARA, but it is not as good as ZARA in terms of "design" and "advanced sense".

This autumn, UNIQLO released its front with Hermes.

Jointly designed Lemaire series clothing, hoping to attract the middle class and wealthy class in Asia.

Apple is still the favorite smartphone of Asian consumers.

In 2015, iPhone 6S sales in China increased by 99% over the same period last year, which has played a strong role in traction. 7-9.

SONY kept the third ranking, which is somewhat surprising.

Analysts believe that SONY's focus on high value-added models will release the world's first mobile phone that can display 4K HD images and so on, which has been supported by consumers.

SONY has positioned Southeast Asia as its main market. It will consider setting up a new factory in Thailand. It will start processing products from electronic parts assembly and grinding.

In terms of Internet related services,

Services in related fields are stronger.

Apart from China and India, Amazon has not set up a dedicated website targeting other countries in the other countries, ranking first among consumers' most wanted a services, surpassing Google and Facebook, and being the seventh place in "used services".

More than 90% of Chinese consumers used Alipay services, and Alibaba ranked sixth overall.

Ah, I really want to know what the most desirable service for Chinese consumers is.

Note: the survey included 300 people aged 16~59 years living in China (Beijing, Shanghai), India (Delhi, Mumbai), Indonesia (Jakarta), Thailand (Bangkok), Vietnam (Hanoi), Philippines (Philippines), 1800 men and half of men and women respectively. The Nikkei Research conducted a network survey through a local investigation company.

104 brands covering 5 fields are surveyed from mid October to early November.