China Fashion Brand Milan New Product Conference "Borrow East Wind"

Chinese fashion brand Milan

The 2015 world elite model competition ended on the 24 day at Nekie Campilio villa in downtown Milan.

The 15 models that won the finals were presented in the fashion capital of Milan on the same night, wearing 6 new works of Chinese fashion brands.

The event is a new attempt by China to cooperate with the international fashion industry.

Matching, complement each other.

John Hooks, chief executive of PGM group, said in an interview that the group's model broking business has broad room for development in the Chinese market, and many Chinese brands hope to go to the world through this platform.

The final winner of the model competition included 10 female models and 5 male models. One of the women's models was from mainland China.

Holland player Anak won the first prize in the women's model, and the first male model was Tristan, the French player.

The first world elite model competition was held in 1983 and has been held for the 32 time. It has become a world-renowned model with high popularity, wide coverage and great influence. Cindy Crof, Gisele Bundchen and other world supermodels emerge from this competition.

In the evening, 6 Chinese fashion brands such as card slave Road, Lies Dan and Vigna S displayed their brand image through the grand ceremony of model competition.

According to Du Yumin, chief fashion designer of Limited by Share Ltd clothing in Guangzhou, the clothing display works of the brand show are created by themselves, some of which are selected by the Italian designer of the fashion magazine "VOGUE", and are selected by the brand side to match their styles.

Chinese designers who come out now are more confident than ever before. Du Yumin told reporters that some Chinese fashion brands are now committed to mining themselves.

At the same time, we should integrate the western fashion elements to achieve the combination of Chinese and Western culture.

The "up and down", "Shanghai" and "exceptions" all deduce oriental aesthetics through different forms, and promote the elegance, refinement, taste and style of Chinese culture.

He believes that this "Chinese style" design concept will become a major trend of Chinese fashion design in the future.