Facing The Pressure Of Shoe Enterprises, Taking The Road Of Innovation And Development

Canton Fair: footwear and other enterprises adhere to foreign trade positions

In recent years,

The news of export pressure on labor-intensive products like bags, bags and so on is increasing.

Reporter interviewed part of the 118th session of the Guangzhou Trade Fair third labor intensive enterprise leaders found, faced with the difficulties, these enterprises never shrink, they by improving the level of independent design, continuous innovation, and expand the line of online sales, and other ways to keep the position of foreign trade.

Footwear enterprises

Pay close attention to independent design and innovation

Wang Bingnan, assistant director of the Canton Fair and Assistant Minister of Commerce, encouraged enterprises to say that under the circumstances of global market weakness and severe export situation, enterprises should resist pressure, increase independent research and development, and firmly grasp independent design and innovation.

He stressed that enterprises should pay attention to the cultivation of their own brands, produce high-tech products, continuously enhance brand influence and enhance the added value of products.

In this regard,

Exhibitors agreed.

"The serious homogenization of products has increased the competitive pressure among enterprises, and sometimes has to fall into the" price war ". From the perspective of exchange rate, the trend of RMB is strong, so that some buyers of the country must pay higher prices to purchase our products, and the quantity of orders is bound to be dragged down.

The main functional and recreational Backpackers, Zhong Hui Ying, a member of Huixin trading company of Huian County, Xiamen, Fujian, told the International Commercial Daily reporter: "although we can not control the factors such as exchange rate fluctuations, we have learned to work hard, and we can work hard on products, such as using new materials to improve product quality and added value."

Shen Jiali, designer of Huixin import and Export Group Co., Ltd., Jiaxing, Zhejiang, told reporters that beautiful and humanized design can make the product stand out.

The company mainly produces all kinds of suitcases, in addition to the characteristics of complete models and light weight, this year, it has made great efforts in material selection and appearance design.

"Most of the products launched this year use flame retardants.

The fabric has the characteristics of environmental protection, flame retardance and mildew resistance, and the latter has the characteristics of "waterproof, oil proof and antifouling".

Shen Jiali said, "at the same time, we also pay attention to the functionality of products, for example, some travel boxes have added protective blocks to store valuables."

Developing various sales channels

Wang Bingnan said that enterprises should actively respond to the "Internet +" policy, develop cross-border electricity providers, and develop international markets through multiple channels, thus forming new advantages in foreign trade competition.

When visiting bags and exhibition areas and men's clothing exhibition areas, he pointed out that enterprises should keep abreast of the trend of smart wearable devices, make full use of Internet of things technology to develop intelligent new products, and open up with big data.

Personalized customization of new markets, and continuously improve the technology added value of products and international market share.

In response, Zhong Huiying said that in order to expand product sales and develop new and stable sales channels, the company has been working with WAL-MART and other large supermarkets to launch a series of products on a regular basis.

A representative of a shoe manufacturer in Dongguan, Guangdong, told reporters: "e-commerce provides new sales channels for enterprises.

However, due to the fact that it is still in the experimental stage, online sales mainly focus on individual customers, while offline sales are mainly based on large quantities of orders.

As far as I know, at present, most of the labor intensive enterprises in China are at this stage of the development of e-commerce, and will gradually enrich the business of e-commerce.