Clothing Store Marketing Management Strategy To Help You.

Judging from the products that are currently well done in marketing, the first is good results, especially those that can withstand the long-term market test.

Therefore, the first strategy of marketing is the priority strategy of efficiency, that is, the effectiveness of products should be regarded as the first factor affecting the marketing effect, giving priority to the optimization of product quality and efficiency.

A reasonable price conducive to marketing should be the price suitable for the public.

First, the price of the product should be recognized by the consumer group, which is positioned by the product. Two, the value of the product must be comparable to the price of many products of the same type. Three, after determining the selling price, the profit rate should be equivalent to that of many other operators who operate similar products.

The so-called brand promotion strategy is to improve and enhance the various elements affecting the brand, through various forms of publicity, improve brand awareness and reputation strategy.

Upgrading brands requires both quantity and quality.

The way to enhance the brand depends on the quality and effectiveness of the product, so that the used consumers can spread the brand with word of mouth, and the external marketing campaign.

We all think it's hard to be a qualified shopkeeper. It's too painful to make a living in the endless number of garment industries.

In fact, the management of clothing stores has played a major role in the growth of clothing stores. The following is the clothing business setup for Xiaobian, which is helpful for the management of your clothing store.

The five major marketing strategies of clothing business.

The focus of marketing activities is not selling, but buying is to stimulate consumers' desire to buy.

The so-called stimulus source strategy is to regard consumers as the source of marketing, and constantly stimulate consumers' demand and desire through marketing activities, so as to maximize the service to consumers.

Strategy is to use real people to use certain products to produce good results as a case, through propaganda to other consumers, to stimulate consumers.

Strategy.

Usually, there are tabloids, publicity activities, case TV programs and so on.

Because of its characteristics, the brand clothing industry determines that it is the most suitable industry to apply RFID technology at present.

First of all, let's see how branded garments can use RFID technology to improve their benefits.

In the process of garment production, the electronic tag reader is used to write some important attributes of a single garment, such as name, grade, number and type, into the corresponding electronic tag, and attach the tag to the garment.

In this way, the behavior of counterfeit clothing can be effectively avoided and solved.

The problem of anti-counterfeiting.

Because of the RFID technology's non visibility reading and multi label simultaneous reading characteristics, dozens of boxes full of electronic label clothing can be read through the RFID reader one time and accurately read all its logistics data, thus greatly improving the logistics efficiency.

If the sale of shops is also implemented by RFID technology, we can achieve the optimal management of the whole supply chain process of "store replenishment demand - Distribution Center - manufacturer".

stay

At present, EAS is usually used to reduce the loss of goods theft.

But without exception, EAS technology will be disturbed and produce a false sound. The EAS adopting RFID technology will completely avoid the system's mistaken situation. What's more, if the burglar has stolen many goods at the same time, the system will know at a glance how many clothes and clothes the burglar has stolen.

In addition, the use of RFID technology in retail stores also plays a very important role in realizing the non-contact and quick search of goods and giving customers the needed goods in time to avoid losing sales opportunities due to artificial "shortages", thereby increasing sales revenue.