Electricity Providers Scramble For Big Costume Traditional Clothing Adjustment Strategy

The competition in online apparel market is becoming more and more white hot, especially for international competition.

Yesterday, Tmall clothing announced the extensive cooperation with international brands, and signed a cooperation agreement with more than 160 brands. The turnover in Tmall will exceed 30 billion yuan in the coming year.

According to relevant data, the scale of clothing trade in China's B2C market reached 120 billion 540 million yuan in the first quarter, an increase of 54.1% over the same period, of which Tmall occupied 69.9% market share.

New products are also online.

In the past two years, the traditional clothing brands have started to turn online business, and enter the major e-commerce platforms to build official online stores.

According to the content of the agreement disclosed by Tmall, more than 160 international brands

Tmall will also be the first choice, and the brand new product is rarely chosen to start online.

Among them, 20 international brands will sign exclusive cooperation agreements with Tmall, and the related products of these brands can only be sold exclusively on Tmall platform.

In addition, the Jingdong platform has attracted many international clothing brands to enter.

In addition, mogujie.com and beauty have a share in the field of clothing.

It is reported that in July, the two announced the time when the platform merchants free Commission, which to a certain extent also took part in the clothing market.

Store adjustment strategy

Under the promotion of e-commerce channels, traditional clothing brands are also adjusting their layout.

On the one hand, many international brands that only opened in the most prosperous areas of the first tier cities will go deep into the three or four tier cities in China.

On the other hand, some Internet born online.

It has chosen the opposite way, and has begun to fight for the market under the line of business, so as to realize the interaction between online and offline.

In the industry view, with the arrival of the shop, the rental cost of the physical shops has also declined, and consumers also have a variety of shopping options, which can flexibly use two kinds of online and offline businesses.

It is the real success to realize the connection between online and offline, no matter when and where it can satisfy the needs of customers.