Imported Home Textile Shops Do Not Perform Well, And The Price Of Goods Is Too High.

A British home textile brand shop official said that compared with the physical store, the price of the shop is cheaper, but the price of imported home textile products is higher because of the higher price.

Judging from the sales situation in the past six months, the performance is not very satisfactory.

This year, China's imports

The sales situation is hard to say optimistically. The reporter visited the market to understand that the price of goods is too high, the size is not suitable, the quality is not good enough, and the brand recognition is not high in the domestic market, which is the reason why consumers are reluctant to buy imported home textiles.

Recently, the reporter came to Chaoyang District, Beijing, an import company.

The salesperson was very enthusiastic about introducing the goods to the store owner.

"Unlike other stores, we mainly sell imported bedding products, whether they are sheets, quilts, pillows or quilts, which are imported from France.

Our brand designers value the design of the details of the merchandise, emphasizing the comfort of the goods and not ignoring the artistry. Every guest who comes to the shop likes my bed, but most consumers give up because the price is too high.

The salesperson of an imported brand home textile store told reporters.

"In order to cater for the aesthetic taste of domestic consumers, we have launched a series of Chinese style bedding products. The whole series of beds are decorated with red, mustard and yellow. The designs are very rich. There are Chinese women's head patterns, rose patterns and flame patterns. The products show a graceful and elegant style.

This series of Chinese wind products are sold in the form of suits. The price of different sets of goods is also different. The average price is more than 8000 yuan. From the sales situation in the past six months, the performance is not very satisfactory.

The head of a British home textile brand store said.

"Compared with the physical store, the price of the shop is cheaper, but the price of imported home textile products is higher because of the higher purchase price."

A salesperson selling home textile products from Tmall mall told reporters.

Subsequently, the reporter looked at the shop page and found a four piece set of goods from Italy, the price is 9800 yuan. The online store is a medium priced commodity. From nearly one month's record, almost no one buys it.

In order to understand consumers' desire to purchase imported textile products, the reporter randomly selected 30 consumers in the market to conduct the survey. 31% of consumers think that the price of imported textile products is too high to buy. 12% of consumers think that the imported textile products are not suitable for buying, but 28% of consumers are worried about the quality and safety problems. They are reluctant to buy. 29% of consumers believe that the domestic brand recognition of imported textile products is not high enough to buy.

"The price of four sets of bed brands in China is hundreds of yuan, and the price of four sets of domestic brands is 2000~3000 yuan, while ordinary brands imported.

The price is about ten thousand yuan, the price difference is too many, generally the family does not buy only a bedding, if buys two or three sets to spend tens of thousands of yuan, that is not worth.

Consumers said to women.

"This Spring Festival, I want to buy an Australian cashmere quilt. I have visited many imported brand stores and have not bought the quilt with the right size.

Salesmen from many stores tell me that the size of foreign quilts is smaller than that of the domestic ones. My home bed is a large size double bed. It will not be very suitable if I use it. I choose to buy it. I still buy a quilt made of domestic brand.

Ms. Wang said consumers.

"It has always been thought that imported home textiles will be safer than domestic products, but I did not expect that a time ago, when the media exposed a number of reports of unqualified imports of home textiles, I realized that imported goods were not necessarily safe.

Instead of buying unqualified imported goods at a high price, it is better to buy homemade goods directly, and pick up a homemade home textile product with a well-known brand.

Mr. Guo said consumers.

"Choosing home textile products, I will choose some famous brands, not necessarily imported brands.

I believe that most of the current home textile brands are not highly recognized in the domestic market, so the quality of products selected in well-known stores in China will be more secure.

Consumers, Mr. Deng said.