Authentic Brands Bought Third Brands In Three Months

US brand management company Authentic Brands Group LLC announced the acquisition of Sweden from Puma AG (PUMG.DE) Puma.

The brand Tretorn has completed third acquisitions in the past three months and paved the way for listing by expanding its size.

JamieSalter, chairman and chief executive of BrandsGroupLLC, said Tretorn is a global brand with 120 years of history. Its products spanning sports and lifestyle are of great value to the outdoor lifestyle of the company.

At present, AuthenticBrandsGroupLLC's sports and lifestyle Department has three main sporting goods and coat brands, including Prince, Spyder and Tapout.

Tretorn, founded in 1891 by Henry Dunker in Sweden, was 2002.

Puma's acquisition is now mainly sold in department stores, sporting goods retailers and franchised stores in Europe, North America and Japan. Its signature styles include Nylite canvas shoes, which have been co operated with many designer brands and retailers of CommedesGarcons, Acne, J.Crew, H&M and Richard James.

Since April, Authentic Brands Group LLC has continuously acquired the American women's clothing retailer JonesNewYork and the American underwear brand Frederick 'sof Hollywood.

Like Tretorn trading, Authentic Brands Group LLC has no paction details with the relevant sellers, but through these three acquisitions, AuthenticBrandsGroupLLC's brand's global retail revenue has increased to more than $4 billion 600 million.

AuthenticBrandsGroupLLC has already discussed the listing plan with LeonardGreen&PartnersLP, the controlling shareholder of the company, and AuthenticBrandsGroupLLC will carry out more acquisitions this year.

Authentic Brands Group LLC said Sweden Tretorn will continue to serve as a global developer and supplier, while dealing with licensing business in Europe and Scandinavia. AuthenticBrandsGroupLLC will implement an expansion based licensing strategy, expand accessories and sportswear, and search for new authorized partners in North America and Asia to develop footwear, coats and tennis equipment market for Tretorn.