Clothing Store Management: How To Create A Good Atmosphere

Good manufacturing and atmosphere are very important factors that affect customers' purchase of goods.

Under normal circumstances, it is not hard to imagine that when there are customers coming to the door, if there is no way to regulate the atmosphere, what kind of situation the shopping mall will be like.

At this point, the clerk either stood idly at the counter, or secretly hid behind the counter, and looked at the shop with big eyes. At the same time, because of physical exertion, some people would yawn. The atmosphere was infected. Other clerks would also fall asleep. The whole shop showed a gloomy atmosphere. When customers came to the door, the situation was self-evident.

Some shop assistants can not well understand the importance of atmosphere to sales. They will go to live and say: "our job is to sell goods to customers, but since customers do not come, waiting for customers is also part of my job. What else can I do?" they can often stand in earnest, but customers do not come. What is the way? Actually, this practice will make the atmosphere of the sales site heavier.

Therefore, when such a situation occurs, as a moderator of the atmosphere, first of all, the salesperson has a hurried feeling, even if it is pretending, it is much better than standing still.

For example, if you have merchandise on your hand or chat with other friends, as long as your voice is not too loud, you won't be able to reach the outside.

A manager at Qiao Qiao shopping mall in Japan once said, "being a shop assistant, if you are not in the customer's situation, if your hand leaves the goods, you will be wandering around at a loss, which is a natural enemy to the sales atmosphere."

He means that when a customer is not in the doorway, the salesperson can not leave the merchandise. You can take the merchandise off the counter, touch it with your hands, take a closer look at it, see its inner side, see its instructions, or rearrange the location of the merchandise, and put some good selling products in the most conspicuous place. When the customer sees it, it seems to add goods to the counter, so it is easy to sell.

In addition, some goods can be dismantled, redecorated and redecorated, which can often be swept away quickly. At the same time, the unique packaging is refreshing and the atmosphere is greatly improved.

Some stores think this is too artificial, and sometimes even when they are busy, they see customers coming and stop things in their hands immediately.

Because when customers see your busy figure, it is also a kind of atmosphere that affects him, so buying goods is also easy to make decisions.

It's very good.

Once a shopkeeper came to a small town and saw a busy shop in a mall. When he looked at it carefully, he knew that they were furnishing goods, but they moved the left side to the right, then moved the goods on the right to the left, which seemed to be meaningless busy, but it was very exciting. Later, he tried this in his hardware store and found that the situation was quite different. The first month's profit was higher than ever.

So, make a good one.

It is very important to break the inactivity in the shop.

No

When you come to the door, you can do some work on sorting out and checking the goods, so as to prepare for the next sale.

When a salesperson does not have a customer's door, he must not waste time doing nothing. He should do the following several things so that he can start serving customers at any time.

Although the merchandise sold by the mall is factory quality inspection, it is still impossible to be perfect. It is inevitable that some defective products will flow into the store. Sometimes, although the merchandise is good, it may be damaged in the process of display, or may be damaged or damaged by the touch of many customers. If the salesperson takes these bad products to customers, it will affect the reputation of the store.

Therefore, shop assistants should do a good job in commodity inspection.

Therefore, the salesperson should do some recording work in his spare time, and really grasp the status of the merchandise and its location.

Before and after work every day, or after work, arrange and replenish goods to keep the counter clean and tidy.

Because sales of goods often change, so the way of display of goods should also be changed, and it is easy to put more sales of goods and put them in a conspicuous and easy place.

For some goods, the salesperson can remove the outer package, alter the packaging and redecorate it, then display it again. Often, these goods can be swept away quickly. At the same time, the unique packaging is refreshing and the atmosphere is easy to change.