What Is The Purpose Of Roley'S Home Textile Injection 200 Million To Set Up An Industrial Fund?

In May 19th,

Capital injection of 2 hundred million, and its wholly owned subsidiary, Nantong Luo Lai Business Consulting Co. Ltd., signed a strategic cooperation agreement with Jiahua Yufeng (Tianjin) equity investment management partnership, and the two sides announced the establishment of an industrial investment fund.

And carry out deep cooperation in home ecological chain.

The injection of 2 hundred million to set up industrial fund, is the largest target of investment so far. In the field of home textiles, Luo Lai has repeatedly launched the capital market. What is the purpose of such a big entry into the main industry fund?

Cross boundary efforts to pform

Tian Lin, vice president and Secretary of the board of directors and director of strategic investment center, said that the reason why he chose cross-border operation industry fund is to explore actively in the aspects of merger and reorganization. First, in order to further promote the pformation and upgrading of the company, the company strides forward from home textile to the home sector.

Two, the professional strength and brand advantage of excellent investment institutions is the speed increasing engine that we need. Through cooperation and complementary advantages, Luo Lai can find the heart water project quickly and accurately, and promote its own industrial upgrading and diversified development, enhance the company's market competitiveness and profitability, and complete the final pformation.

For this time, Luo Lai joined hands with Yu Feng to set up an industrial fund. The industry analysts believe that "we have always emphasized that the two wheel drive strategy of" capital or industry "has promoted the most active home textile brand. This year, the company has accelerated the strategic layout of home ownership driven by capital, and has co operated with various leading enterprises or outstanding professional investment institutions.

Although the time is not long, it has begun to release synergy. For example, its construction in the series of Luo Lai home has made a lot of achievements, and its products are more abundant. From the scarves, umbrellas, slippers, bathroom supplies and other small objects to blankets, household clothes, etc., all of them have the distinctive style of DNA.

Recently, the capital market has been in motion for a long time. It once pulled up the stock price and closed the market, attracting numerous eyeballs.

This cooperation, the two enterprises come together, have good complementary relationship and broad prospects for cooperation, and will form the effect of 1+1>2. If it can be expected, it will prompt Roley to occupy the highland quickly on the household ecological chain.

"

Work together to win the future

In the field of large household, active layout, preemption and new business models have been one of the strategic directions of the company.

In the view of Luo Lai, to win the race track, "Nirvana" is docking with the capital market.

Therefore, Mr. Luo Lai is very careful to find his own partner, and Mr. Tian Lin told reporters that "Yuhua, Jiahua" focuses on investing in large consumption and services, has rich experience in investment and operation of consumer goods, and has strong ability of project excavation, integration and post investment management in the large consumer areas, including home textiles and home business.

In order to acquire excellent home textile and home furnishing industries with good growth and synergy, Luo Lai is expected to focus on home textiles, home furnishing industry chain and related ecological circles.

"

For this cooperation, Luo Lai said that future specific cooperation arrangements will be determined according to the project situation.

But it is understood that at present, fund operators have been in place, pre reserves projects are being launched, the recent focus on home category scale enterprises, target targets in active follow-up and promotion, is expected to prompt the 1-2 projects landing.

According to the analysis of the strategic progress of Roley's home textile industry, Roley has been building a large household pattern in recent years.

This move means that Luo Lai has made some progress in the home industry ecosystem.

There is a deeper expectation of cooperation between Luo Lai and Yuhua Feng of Jiahua.

Therefore, under the premise of steady growth of our main business, we are optimistic about the long-term success.