After The Integration Of Hangzhou Hangzhou Tower And Hangzhou Tower, Its Performance Has Dropped Slightly.

Hangzhou Jie Bai group Limited by Share Ltd announced today

In the first annual report after the integration of the building, in 2014, the company achieved operating income of 6 billion 54 million yuan, down 8.90% from the same period last year, with a total profit of 5.11 billion yuan, down 10.28% compared to the same period last year.

The board of directors decided to make a cash dividend of 1.05 yuan (including tax) for every 10 shares on the basis of 715026758 shares of the total stock market in December 31, 2014 in 2014, and the total cash dividend was 75077809.59 yuan.

Business analysis

(1) efforts

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First, we should refine and decompose the sales targets, draw small accounting units, fully mobilize the enthusiasm of all levels and promote the accomplishment of economic indicators.

Two, we should seize the key nodes, innovate marketing methods and expand effective sales.

Hangzhou Tower uses electronic technology coupons, "city value-added card" and other new technology marketing tools to promote thematic promotional activities, especially the "double 12" Shopping Festival sales of over 100 million yuan, a single day sales of new high; the company from the Internet thinking, experiential consumption force, to carry out the important nodes of the theme marketing, held all kinds of promotional activities 103 times throughout the year, and for the first time and "drop taxi" cross-border cooperation marketing.

The three is to actively try new media marketing, through "WeChat grab red envelopes", "WeChat user privileges day", "online WeChat discount coupons" and other activities, give play to the communication effect of WeChat platform, rapidly develop the amount of fans, and realize the pformation of online fans line consumption.

This year, the whole year launched WeChat marketing activities 30 times, Hangzhou Tower through the retail, supermarket, hotel three big pieces of micro signal merger, at present, the fans amount to more than 80 thousand people.

(two) speed up the pace of pformation.

In response to changes in the economic situation, consumption trends and market demand, the company has intensified its efforts to adjust and optimize its brand and format structure.

The Department has opened.

We should adjust and upgrade the new Yuan Hua Chao people sports hall, introduce the "upper balcony", "Wei Lan, Yunnan theme restaurant", "new discovery" and "Xu Lau Shan" and other auxiliary projects. The introduction of the "Silk house", which mainly manages the tourism featured products, has enriched the format function.

Hangzhou Tower's first three year adjustment plan was successfully completed, and the adjustment of A seat cosmetics and the relocation of D clock area were completed. The brand lineup was more abundant and sales potential was further explored.

(three) promote the application of technology.

Take the new technology as the core, and strive to create "intelligent shopping malls".

The first is to promote full coverage of WIFI.

At present, the company has completed the WIFI coverage of three buildings, providing a convenient mobile network platform for customers and suppliers. Hangzhou Tower has made clear the direction of wireless network construction, and strives to satisfy the full coverage of wireless network while strengthening the function of backstage software.

The two is to focus on the development of software functions. This department has realized the function of VIP card "electronic consumer voucher" to improve the gold content of VIP card; the Hangzhou Tower has increased the means of mobile payment to enhance the recruitment ability of young customers.

Three is to enhance management efficiency.

The Ministry of cloud computing has set up a cloud computing service platform to complete the relocation of new central financial system, customer management system, human resource management system and other systems. Hangzhou Tower has completed the on-line work of the new generation of cooperative office system, achieving real-time office work and improving work efficiency.

(four) improve service level.

With the theme of "strengthening the implementation of standardized service standards", the Hangzhou Tower has carried out five star theme education activities in depth. At the same time, it has thoroughly explored the outstanding personages and touching deeds in each post, and has done well in the selection of "finding the most beautiful staff stories" and "service standard pacesetter", creating an atmosphere and setting an example to further enhance the staff's service consciousness and service quality.

In order to improve the quality of service management, the Ministry has made efforts to improve the quality of service management by improving the inspection and assessment mechanism, strengthening service training, and creating three-dimensional inspection and feedback network. At the same time, it has launched a service skill competition focusing on "your satisfaction, my pursuit", improving the service quality of employees through activities, and creating a better shopping experience for customers.

(five) seek breakthroughs in development.

First, promote the preparations for the commercial operation of Xizi international project in Qingchun square.

The project has identified the name of the business part of the project, positioning and planning options, and set up a management team to fully start the business preparatory work.

However, due to the downturn of the economic situation and the impact of the surrounding road construction, the opening time of the project is expected to be postponed to the mid 2016.

The two is to speed up the construction of the three li mansion project. The pile foundation works have been completed and excavated.

The three is to maintain the steady pace of LSE city life supermarket.

Hangzhou Tower has arranged and adjusted the opened stores to improve business performance and reduce management costs. Meanwhile, it has continued to expand new stores in light asset mode.

Four, we should strengthen the management of subsidiaries, actively carry out the investment promotion work of supporting projects in Lanxi stores, speed up the pace of Yiwu store's pformation, set up a hundred hundred advertising graphic studio, and explore the beneficial market operation of advertising business.

(six) deepen meticulous management.

This department explores the market oriented employment mechanism, adopts the combination of internal and external forms to recruit talents, and completes the adjustment and supplement work of middle level reserve cadres, promotes structural optimization, cultivates and stores talents for the sustainable development of enterprises, strengthens property cost management, and effectively reduces procurement costs through two channels, namely online shopping and Hangzhou business travel collection, so as to achieve an average purchasing price less than 20% of the market price.

Hangzhou Tower has combed and revised the relevant rules of the "business process for investment promotion", "implementation rules for collective decision making system", "reconstruction and expansion project management system", "fixed assets management system", "emergency response plan for major events" and other related systems. In order to adapt to the changes in the organizational structure, the Hangzhou Tower has optimized and perfected the management operation system, making the management more institutionalized and standardized. Three.

At the same time, we designed the Interim Measures for Hangzhou Tower's technical access to expand the career development channel of technical staff to meet the needs of strategic development of enterprises.

The annual report released 2015 annual business objectives: revenue of 6 billion yuan, net profit of 340 million yuan.