Two Sessions' Voice: Gao Dekang, China'S Clothing Needs To Return To Its Origin And Start Again.

Gao Dekang representatives interviewed by media reporters

Under the background of slow economic growth of the "new normal", China has been in the past year.

The Huaguang and "double eleven" carnivals, both "new suits", have exposed common problems such as weak market demand, comprehensive cost pressure, extensive channel expansion and extensive operation.

China's garment industry has entered a new period of pformation, relying on the expansion of the early horse race enclosure and the development mode of raising the profit level by raising the price.

Gao Dekang, chairman of the twelve National People's Congress, chairman of the Federation of textile and garment industry of the National Federation of industry and commerce, and chairman of Bosideng group, have a lot of feelings about this: "shifting and adjusting the growth rate of China's garment industry is essentially the pformation and continuation of growth momentum. We need to have a clear and correct understanding of this.

In order to return to the original product and service itself, garment enterprises should focus on the main industry and be loyal to quality, and use the global perspective and Internet perspective to adjust the new competitiveness.

He said that Chinese clothing only needs to do enough in every detail to truly become strong in the ecological chain of the global garment industry, so as to ensure that the brand is evergreen.

Gao Dekang believes that the competition between enterprises is no longer simply competition in products, services, channels, marketing, but rather competition in information mastery.

Who can grasp the psychology of consumers, grasp the trend of market development, and react most quickly, will win the future.

Qualified large enterprises should adapt themselves to the diversification and personalization of the market, take the big data analysis to study the change of the consumers' needs deeply, take product as the center, innovate the brand system construction, innovate the business mode, and create an enterprise and service type with full service chain and whole process service.

In order to create new value growth points and enhance brand value.

Gao Dekang representative admits that the formation of online shopping life form of young people has the most extensive impact on Chinese clothing. At present, clothing category has become the largest and most active category of e-commerce pactions, which has a great impact on the traditional terminal channels, and also put forward higher requirements for enterprise brand operation.

"Now everyone says that business is hard to do and not to make money." I think it's not that Chinese clothing is not too much. Instead, it's hard to make good quality products and provide consumers with too many valuable experiences. "

He said that China's garment industry needs to improve its operational efficiency and profit from meticulous management, and further research on brand positioning, operation mode, product system, design and development, logistics and warehousing, supply chain management and so on.

We should also take a pragmatic and rational look at the changes in the consumer market, focusing on a series of indicators such as single store efficiency, turnover of products, turnover of inventory, sales rate and gross profit rate.

In fact, the development trend of economic globalization provides an appropriate entry point for the repositioning of the international cultural and international status of China's garment industry, and creates conditions for "going out" to participate in international market competition.

According to Gao Dekang's representative, Bosideng's international layout will have innovative ideas and measures. Based on the continuous expansion of the British market, the company will participate in the exhibition of Italy Milan World Expo this year to enhance the accommodation of eastern and Western clothing culture concepts, and will cut into the Italy market at the right time and way, so that Chinese clothing brands will get more recognition in the European market.

He also optimistic that the domestic market will increase steadily, indicating that the potential of multi domain, multi-level and diversified domestic demand will be further released along with the development of urban and rural economy, which will provide a broader stage for China's clothing industry.

The representative is confident of the future of the industry.

As the saying goes, to make things better, make yourself better.

The door of change has always been opened from the inside to the outside, and the real spring comes from our hearts.

Over the past 30 years, Chinese clothing people have made brilliant achievements in the world's first production, export and consumption giants after a generation of struggle.

The new economic normal is a challenge and an opportunity. As long as we grasp the general trend and focus on the long run, China's own brand will surely create new brilliance.

Gao Dekang said.