Cheap Brand Old Navy Has Outstanding Performance Throughout The Year.

Gap Inc. (GPS) Cape group recently released four quarter and full year earnings report, its brand still complex performance, the same name brand Gap cover Pu problem, and cheap brand Old Navy Old Navy is outstanding, with Old Navy Old Navy 11% quarter high growth rate and 5% of the same store growth in the same year, the group's year-round same store sales overall growth is basically flat.

EPS, which benefited from the $0.75 in the fourth quarter, was higher than analysts' expectations of $0.74, while Gap Inc.'s GAPP price rose 3%, and EPS in the fourth quarter rose 10.3% from 0.68 in the same period last year, which is also higher than the previous 0.73-0.74 US dollar estimate.

The net profit of the Gap Inc. group of four seasons was 319 million US dollars, up 3.9% from 307 million US dollars in the same period of the previous year; the income was 4 billion 708 million US dollars, up 2.9% from 4 billion 575 million US dollars in the same period of the previous year. The fixed exchange rate was 5% growth, and the same store sales increased 2% in this quarter, of which the Gap Cape brand fell 6%, and the Banana Republic Banana Republic recorded 1% store growth.

Art Peck, who has just succeeded Glenn Murphy as the new CEO of Gap Inc. cover group in February 1st, said that the restructuring of Gap cap Pu brand is still the priority of the group.

At present, the problem of Gap cover Pu's brand is mainly in the coat part, and there is a slow sales situation. The main problem is that the style is ugly and not enough to cultivate oneself.

Art Peck Gap said that the performance of Gap could not satisfy everyone. The group is ready to fine tune the women's clothing in the flagship store.

At the end of January 2015, Rebekka Bay was clearly identified from the creative director and executive vice president of Gap Cape brand, and the designer from the world's second largest clothing retailer, H&M Hennes Mauritz AB (HMb.ST), has been highly regarded by Gap Inc. group.

In the fourth quarter, the gross profit of Gap Inc. Cape Group recorded a profit of 1 billion 658 million US dollars, which increased by 4.1% from US $1 billion 593 million in the same period last year, and the gross profit margin increased by 40 basis points to 35.2%. Operating profit dropped slightly 0.6%, from 522 million US dollars last year to 519 million US dollars, and the operating profit rate was 11%.

The Greater China market is currently another priority of Gap Inc. Cape group. As of the 2014 fiscal year of January 31, 2015, the group added 39 new stores in the Greater China market, including 7 Old Navy Old Navy and 32 Gap Cape brands, making the total number of stores in Greater China greater than 100.

Gap Inc. said that the 2015 fiscal year will continue to add 40 stores in Greater China.

Benefiting from the new Old Navy Old Navy store in the Greater China region, the brand's income in the Asia Pacific region reached 48 million US dollars, up 77.8% from 27 million US dollars in the same period last year. The annual income of US $149 million was 93.5% higher than that of the same period last year. The weakness of the Gap Gap brand is also evident from the Asian market. Although the stores added in the same period, the total income of the Asia Pacific market in the four quarter was 352 million dollars, less than that of last year's 363 million dollars.

In the 2014 fiscal year, Gap Inc. Cape group's earnings per share recorded $2.87, which was in line with the previous increase of US $2.86, US $-2.87, which was 4.7% higher than the 2.74 US dollars in the same period last year. Net profit was recorded at 1 billion 262 million US dollars, down 1.4% from the US $1 billion 280 million in the same period last year.

2014 fiscal year Gap Inc.

Revenue increased from 16 billion 148 million US dollars in the same period last year to US $16 billion 435 million, an increase of 1.8%, an increase of 3% under the fixed exchange rate, of which the sales of Gap & amp; GE Pu brand in the same year decreased by 6%.

Banana sales in the same store are basically flat.

Gap Inc., the e-commerce Department of Cape group, recorded a total of US $2 billion 500 million in fiscal year 2014, up 10.6% from 2 billion 260 million US dollars in the same period last year, with the growth rate of 13.5 to 792 million US dollars in the four quarter and 698 million US dollars in the same period last year.

Gap Inc. Cape Group expects EPS in the fiscal year 2015 to be 2.75-2.80 dollars, of which the negative exchange rate affects 4% or 0.16 dollars, and the west coast port.

Detrimental effect is 4% or 0.13 US dollars; the full year operating margin is expected to fall 100 basis points from 12.7% in fiscal 2014.

As of January 31, 2015, the Gap Inc. Cape Group operates 3709 stores worldwide, of which 3280 are direct battalions, with a net increase of 170 from 3539 over the same period last year.

In the 2015 fiscal year, the Group intends to add 115 direct battalions and 35 franchise stores. The core of the Asia Pacific region, which accounts for 9%, is still the focus.

Gap Inc. Cape Group intends to send a quarterly dividend of $0.22, while announcing a $1 billion buyback plan.