What Is The Sales Strategy Of Clothing Stores In Off-Season?

Apparel franchised stores are not enjoying a sluggish demand in the off-season.

The marketing of clothing stores should emphasize the competition orientation and put more energy into the analysis of competitors.

Comparatively speaking, the demand orientation should be emphasized in the peak season, and the functional innovation that complies with the needs of consumers is of practical significance for "taking profits".

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Scramble for increment, clothing stores' slack in the off-season "is the basic strategy for clothing stores to increase sales in the off-season. It takes advantage of stronger promotions, wider publicity and lower prices for looting than rivals.

However, the need for Chinese apparel franchised business network points out that the absolute volume of clothing stores in the off-season is limited, therefore, the strength of the input should be moderate and the degree of Rob must have a degree.

Moreover, sales of clothing stores in the off-season are also important.

In the off-season, some new products will be launched at the franchised stores to effectively cut the market share of competitors.

From the perspective of taking advantage of the situation, we can strengthen the brand status of clothing franchisees in the minds of consumers.

With limited marketing budgets, Limited advertising and proper launch of new products can achieve good results.

Discovering and guiding new consumption habits is a powerful way for clothing stores to excavate sales in the off-season.

Some ingenious ways of consumption, such as buying clothes, sending dry cleaning, buying clothes to send ice cream, bundling sales, etc., often achieve remarkable results, that is, fashion retailers' innovative models of off-season marketing.

There are some clothing stores in line with the principle of "direct input and output", which greatly reduces the cost of clothing stores in the off-season.

In doing so, sales pressure will only be greater and clothing stores will be lighter in the off-season.

There is a jargon called "no profit making."

Moderately improve the display mode, reduce

And even profit margins, even with a drop of goods, will help to maintain moderate sales promotions during the off-season, especially when forming a strong promotional pressure on competitors.

The consensus of most marketing experts is that the limited investment of clothing stores in the off-season is a sensible marketing method to stimulate sales promotion activities.

It is worth noting that the promotion of clothing stores in the off-season should not be excessively dependent on a simple discount.

In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of clothing stores and affect subsequent sales.

The alternative strategy is to consider increasing the added value of products and adding some services, so that while increasing short-term sales volume, it will not cause too much negative impact on consumers who have purchased products.

Get into

In the off-season, the main channel of the main season will shrink a lot, but the Chinese clothing franchisee business network found that other sales channels began to show its value, which is the clothing store's off-season channel.

For example, bottled drinking water, autumn and winter clothing stores in the off-season, supermarkets, wholesale markets, retail outlets, stalls and other normal channels atrophy greatly, but the weather is hot, shopping will be thirsty, water or cold drinks consumption is very large.

If you can add a freezer at the entrance of the clothing store, you may be able to cross some of the popularity moderately.