Crystals From Swarovski Marketing Launched A Brand New Seal
SWAROVSKI (Swarovski), Gore Tes (Gore-Tex) or Intel (Intel) all belong to the brand elements that emphasize the ingredients contained in the finished products. The jewellery brand has launched a new marketing strategy to cancel the original Swarovski Elements name because it lacks recognition for customers and consumers.
After a series of surveys conducted by the public, it is proved that consumers are willing to spend more money on products with Swarovski stamps. Crystals From Swarovski The marketing plan introduces a brand new seal so that partners can clearly demonstrate the source and authenticity of the crystal contained in their finished products.
Specifically, each product uses one. Label It has a unique alphanumeric code, which is used to attack counterfeit counterfeit products while using the security laser holographic anti-counterfeiting mark.
SWAROVSKI Partners can also get new marketing tools and brand new POP store advertising support.
Since 1895, SWAROVSKI has established partnerships with the world's major fashion brands. The brand hopes to enhance the identifiability and traceability of the products in the marketing network, so as to make big contributions to the main customers and partners.
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Angela Ahrendts, the former chief executive of Burberry, a British luxury brand, is hopping to the top of Apple Inc. luxury company. When news came out in a timely fashion and in the IT world, Burberry, a luxury brand, could not be spared. Rather than the fashion elite's cross-border IT circle and Apple expansion, the fashion can not be spared. It's better to fashion into the 3C era (City, Creative, Communication).
In 2015, apple (Apple Inc.) launched the apple watch iWatch, which is linked to fashion, and will be on sale. At the same time, other fashion brands also saw the clue and took the lead. "Opening Ceremony" 2015 spring and summer show, Intel and its joint launch of the new smart Bracelet "MICA (My Intelligent Communication Accessory, my intelligent communication accessories)", the scene of a stage form of the perfect fusion of technology and fashion.
In addition, Tory Burch has been working with Fitbit, a fitness tracker manufacturer, to make another good story about the technology industry and fashion industry. Rebecca Minkoff (Rebecca Minkoff) has recently launched a series of watch Skins with Google. Whether it is wearing technology or fashion, eager to technology, 2015 will surely achieve the fashion 3C era.
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