In Early 2015, Brazil Tanneries Will Participate In A Series Of Industry Exhibitions.

Brazil leather industry center (CICB) recently announced that in early 2015, Brazil tanneries will participate in a series of industry exhibitions. The Brazil Tanner's promotion campaign has been fully supported by the "Brazil leather project" project. The project was jointly launched by Brazil leather industry center and Brazil trade and investment promotion agency to promote the export of leather in Brazil.

In from January 13th to 14th, Brazil tanneries will participate in the exhibition of materials design and innovation in St Paul. They will show the latest leather materials and technology. color , pattern and printing, as well as multiple varieties of raw leather, including Buffalo skin Rare leather and so on, showing the innovation and creativity of Brazil leather industry.

In the first quarter of 2015, Brazil tanning enterprises will also participate in Hongkong Asia Pacific Exhibition. Leather Exhibition India International Leather Fair and Italy exhibition.

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As one of the most fashionable industries, the clothing industry is the most active area in life service, and it is also the most potential field in the transformation of traditional industries in the O2O. In recent years, a large number of online and offline apparel enterprises have invested in it. There are both successful people and a lot of cases with poor results or even failures. People can not help asking, O2O's fire continues to burn, is it a virtual fire or a real fire? What's the actual effect?

According to the China Textile Industry Federation 2014 autumn Industry Research Report, in the survey of e-commerce application of four categories of textile and garment enterprises in Jiangsu and Zhejiang industrial cluster area, it is found that some brand enterprises have begun to layout and operate for O2O. However, the development of regional e-commerce is short of planning, warehousing, logistics and other public services construction lag behind, the third party e-commerce platform can be selected narrowly, professional solutions and talent shortage, and the high cost of Internet marketing and other issues are increasingly prominent, which disturb many clothing enterprises to apply electricity providers and promote O2O.

Since the beginning of this year, China's apparel consumption has continued to grow at a low digit rate. High inventory has made many service enterprises miserable. Many garment companies are keen on online marketing, but their online sales are still at a low level. The unit price of products is not high, and the conflict between Online and offline has become increasingly acute, making it almost unprofitable.

Also puzzling is that many garment enterprises CIO has not yet penetrated the essence of O2O, only a handful of CIO have found a successful way to practice O2O. People can not help asking, what benefits can O2O bring to enterprises? Will O2O make money? How can O2O really become a booster and accelerator for the transformation and upgrading of garment enterprises?

In the future, China's clothing market will soon split up and shuffle. O2O will also change the layout of the entire apparel retail industry. It can be said that in today's era of PC Internet and mobile internet keep pace with each other, O2O is changing the development pattern of China's retail industry as a whole.

In 2015, O2O will become more fierce. Its penetration, change and subversion of traditional industries will be beyond everyone's imagination. The clothing industry, the largest category of online shopping, is being changed by O2O. In the process, more and more traditional clothing brands will be forced to test the water O2O mode. It is foreseeable that in the future, China's clothing market will soon split up and shuffle. O2O will also change the layout of the entire apparel retail industry.