Brand Underwear Chain Stores Enter Business Opportunities In The Community

Miss Chen, who lives in Chengnan rose garden, did not know when she started to buy underwear from the brand chain store opened by the community.

Reporters found that many scattered

Chain stores spread to every corner of Chancheng.

Industry experts said that the channel of underwear sales in China is undergoing changes, and the traditional terminal mode of department stores is being challenged by multi brand chain stores.

Community chain stores have lower prices.

In Pingyuan, Chancheng, there is a "x x" underwear store: less than 20 square meters of shops, all kinds of women's underwear, including pajamas and household clothes.

The average price of underwear in the shop ranges from tens to 200 yuan.

Miss Zhou opened a similar community chain store in a residential district in the south of the city.

According to its introduction,

In the process, I gradually groped out some rules.

If they are all the same brand, but because of the different location of the shop, distribution will become a learning.

If the customers in the community store are mostly housewives, the demand for large size underwear is quite large. Dark colors such as scarlet, black and brown underwear are more popular with this group of customers.

Is there a difference between the goods of a department store and that of a chain store?

Department stores may be directly stationed by manufacturers, while chain stores are agents.

"Nevertheless, the quality of goods is the same."

Comparatively speaking, the customers in the hypermarket have higher consumption ability, and the brand styles are updated timely and rapidly, and the price positioning is also higher than that of the community chain stores.

In this regard, insiders expressed objection.

"Some community chains, though advertised as a brand lingerie chain, may sell dog meat and adulterate many other brand underwear."

For those underwear shops that are not single brands, especially some of the major international brands appearing in the store, there is a saying in the industry that products may be produced by OEM manufacturers, because there are some inconspicuous flaws in quality, and the end of trade in warehouse inventory.

"We can not rule out the possibility of entering through improper channels such as smuggling," some say.

As a marketing expert, Mr. Zhang, the marketing manager of a brand underwear, believes that at present, the sales channels of the whole underwear are undergoing changes.

The traditional terminal mode of department stores is being challenged by brand chain stores.