Nanchang Convention And Exhibition Business Is Developing Rapidly.

"Flying helicopters and throwing money over the city" is often used to describe the benefits of successful MICE industry.

Since this year, Nanchang has held about 190 large and small exhibitions, with an exhibition area of 1 million 800 thousand square meters.

In less than two days, there will be an exhibition which reflects the flourishing of Nanchang's MICE industry.

Reporters learned from the Nanchang Convention and exhibition office that after 7 years of development, the turnover of Nanchang's exhibition industry has increased from 2 million 500 thousand yuan in 2007 to more than 3000 yuan this year.

In order to buy a car to visit the Jiangnan metropolis daily auto show, accompany his son to see the Nanchang anime week, take parents to visit the Green Food Expo.

Looking back on this weekend's arrangement, Mr. Shen found that visiting the exhibition has become one of the main activities.

The third world low carbon eco Expo, China Education Equipment Exhibition, national survey and mapping geographic information technology and Equipment Exhibition...

This year's various exhibitions in Nanchang "you sing me on the stage."

Hu Xing, director of Nanchang Convention and Exhibition Office, said that in 2008, the number of exhibitions in Nanchang was 97, the exhibition area was 500 thousand square meters, and the paction amount was 1 billion 900 million yuan.

This year, there will be 190 large and small exhibitions, with an exhibition area of 1 million 800 thousand square meters.

In less than two days, there will be an exhibition which reflects the bustling activity of the exhibition industry in Nanchang.

The economic effect of exhibition industry can reach 1: 10

"If a city runs a convention, it is equivalent to a plane distributing money over the city."

This is a common metaphor to describe the exhibition economy.

It can be seen that the exhibition is not for "bustling", but actually has a great pulling effect on the urban economy.

A field

How much economic benefits can it bring? Hu said that the exhibition can effectively gather popularity, wealth and business interests, and stimulate the development of tourism, catering, accommodation, commerce, pportation and other industries.

Generally speaking, the driving effect of the exhibition industry on the economy can reach 1: 10, that is, the revenue of the exhibition industry is 1 yuan, which can drive the related industry to earn 10 yuan.

"For example, this year's national education equipment exhibition, fifty thousand or sixty thousand people from abroad, the fifty thousand or sixty thousand people eating, drinking, living, shopping, entertainment and entertainment are all in Nanchang, and only hotels are full of money."

Hu Xing told reporters that in addition, most of the businessmen attending commercial exhibitions belong to high-end business groups. They are "not bad money" and have consumption ability and consumption demand.

Eating local cuisine and staying in the best hotels will also take a stroll around the scenic spots. "The pulling effect on the third industry is quite large."

Nanchang's Convention and exhibition economy is developing rapidly.

Horizontally, the gap is still small.

"The lack of hardware in the exhibition hall has led Nanchang to miss the opportunity to host many large-scale brand exhibitions."

Hu said that Hefei, Wuhan, Nanjing and other surrounding cities have built a new pavilion with an indoor display area of 120 thousand square meters, while Nanchang has only two professional pavilions of the National Exhibition Center and the Provincial Exhibition Center, with an indoor display area of only 75 thousand square meters. It is hard to meet the needs of some major national brand exhibitions.

In October this year, the more than 3000 exhibition booth was held in Nanchang. All the booths were full. Only a small number of exhibitors could be discouraged because of insufficient exhibition space.

In addition, the lack of professional talents in Nanchang has led to a lack of overall competitiveness.

At present, there are few exhibitions in Nanchang colleges and universities.

These have become the constraints of Nanchang's exhibition economy "cake" bigger and stronger.

"In accordance with the" hardware shortage and software supplement "principle, we have to work hard to optimize the soft environment for exhibition.

Referring to future plans, Hu said that the first thing is to organize local leading enterprises to participate in various conferences and exhibitions in cities such as Wuhan, Tianjin, Guangzhou, Hohhot, Xiamen, Changsha, Hefei and Ningbo.

The two is to strengthen the docking with the Yangtze River Delta exhibition city alliance, and strive to introduce Convention and exhibition projects suitable for local development in Nanchang.