Ali Assists Police In Attacking Offline Counterfeits

Recently, Alibaba has revealed a series of counterfeiting cases, which are all cases of assisting local police to crack down on fake goods.

Inside the Alibaba, a mysterious army was dubbed by the alibaban people as the "Aegis bureau". This is the Alibaba security department. Many fake goods were found by the aegis bureau at first, and then the clues were extracted to the public security organs according to the big data, and finally the case was solved.

During the world cup, they helped the police seized a shop selling fake jerseys and prevented more than 3000 fake jerseys from flowing into the Taobao users from below.

In May 2014, in the early stage of the world cup, the Alibaba's Taobao index statistical platform has already seen that the search and trade in the world cup continues to heat up.

Will there be counterfeit goods in the middle?

The Ministry of safety began monitoring closely all the shops selling the World Cup Jersey on the platform.

At that time, they found that there was a suspicion of a large number of members selling fake Adidas sportswear. The security team of the aegis Bureau immediately bought the shop's goods through mysterious buyers. At the same time, they contacted Adidas's brand side, and finally identified the store's selling and selling after being authenticated by the professional certification body and the Adidas brand side.

How to lock suspects? Alibaba's big data at this time played a role.

The security team tracked and compared the suspects' accounts and determined the foothold of the suspects in Yiwu International Trade City, Yiwu, Zhejiang.

After making clear the location of the suspect, the security team immediately contacted the Yiwu local economic investigation department through the Zhejiang provincial economic investigation team, and linked the clues to Yiwu economic investigation.

"Online selling methods are becoming more and more sophisticated, and businesses selling fake products have a strong sense of prevention.

We also provided another clue to the police based on the analysis of big data.

The staff of the Ministry of safety said that the Ministry of safety has collected a large number of return addresses of the holiday shops, and analyzed the longitude and latitude. It is found that many of these return addresses are located in the neighborhood of a certain market. Usually, businesses selling fake products will hide their warehouses in the obscure living areas around the market.

Finally, through the local police's tracking investigation of the suspects for nearly 1 weeks, it is obvious that the suspect's other foothold in the basement of an old neighborhood near the shop is a basement of about 100 square meters. The suspects often have goods in and out.

After several days of tracking, the police finally confirmed the existence of the trade mark, and immediately conducted a surprise inspection of the dens, seized more than 3000 pieces of infringing goods, and had no LOGO jerseys.

According to Ni Liang, senior director of Alibaba's Ministry of safety, the "Aegis bureau" provides a large number of clues to police every year to help police break dozens of cases.

Without the "Aegis bureau", these fakes are likely to flow into the online platform from the offline market and eventually lead consumers to be cheated.

He said, "the aegis bureau" is not mysterious, nor has the special function in the movie. What they have is the intention to clear the fake goods and the secret weapon of "big data".

"On the Internet platform, every operation and every holiday can be traced back.

Even selling fake goods with different ID stores can be done by big data technology to find out the real selling places and selling places under the line.