Clothing Marketing Treasure: Discount Or Gifts, Who Has More Advantages?

Discount is a double-edged sword with advantages and disadvantages.

VIP card, Scorecard Changing season prices, clearing prices and other names are all disguised discounts. Data from a number of market surveys show that the same discount is a double-edged sword. Although reducing the inventory and accelerating the cash flow, clothing sales promotion will damage the brand image and make consumers less and less. There is a fatal flaw in discount, that is, let consumers form a shopping subconsciousness: do not buy the positive price, just wait for the discount.

actually Discount Not necessarily bad, even the first tier brands such as baozi, USPOLO, Montagut and so on, the discount has also been proved to be positive and effective. The key lies in the planning, ways and skills of discount. As for general retail, if it is emphasized that only a portion of customers or even a single customer will be discounted, it will have a strong allure and touch, such as birthday offers and so on, which is consistent with human psychology. For popular and seasonal clothing, discount is still an essential medicine for Clothing promotion. Those high-end brand clothes, as long as the discount frequency, scale and occasion are appropriate, will not damage their image, nor will they hurt the sense of belonging of the brand loyalty. The so-called law does not have long method, odd positive spanformation.

　　 Gifts are not good enough. Clothing enterprise The harm is greater.

Gift activities have been widely used in the current market, and have achieved good results and effects. However, if the clothing sales promotion method is not well used, it will be counterproductive, and it will still have some sales volume compared with the discount. If the gift is not delivered well, it will do more harm. Any tricks are meritorious and broken. How to use it best depends entirely on personal cultivation and moral integrity.

The choice of gifts is just as learned. It should embody three principles: first, relevance, which is strongly related to brand positioning and product consumption. Two is the sense of value, so that the customer has a greater sense of benefit. Three, there should be repeated use opportunities, often causing customers to brand associations, but it is best not to take other products of their own brands as gifts, so as not to give people bundled discount, portfolio sales feeling.

In short, there are advantages and disadvantages to the promotion of clothing, whether it's a discount or a gift, and how to balance it should be carefully considered by the clothing promotions.