How To Improve The Persuasiveness Of Clothing Shopping Guide

Not long ago, I did some internal training for a women's clothing brand enterprise. The day before, I made an unannounced visit to several retail outlets in the city. When I came to her flagship store, a shopping guide introduced me to the merchandise, she said, "this is our 2008 spring and summer new model. It's made of Mundell fabric and used nanotechnology." I said, "what is Mundell? What is nano? Is it glutinous rice?"

"I don't know," she said with a confused face.

I said, "why don't you know, you are an expert," and she smiled, "what experts, bricks of bricks, when training is like this, the product description is also written in this way."

With this case, many readers will laugh.

In fact, at the terminal, we often hear many shopping guides when introducing goods, the language is rigid and rigid.

Like endorsement, it is not at all in their own words. Many times they are not very clear about what they are talking about, and customers may not even understand it.

Do you think such an introduction is convincing? How can this language impress customers?

In such a situation, I think the responsibility is not entirely in the sales staff, so how can we give the customer an excellent introduction of the goods?

1, first of all, we need to set up a concept to give our customers an excellent performance.

Not only the work of the marketing department, but also the participation of the design department and the marketing department.

2. At the beginning of the listing of the products, the company

We need to conduct a centralized product knowledge training for guide shopping.

Here, I would like to emphasize that the staff of the design department should meticulously refine the preparation before purchasing training, take the shopping guide as a customer, and regard the training site as the site for sale (this is especially important).

Instead of going through the motions, it is not just to read the book, but to turn the costumes into a "vernacular" that everyone can understand.

We should focus on training in a simple and understandable way so that we can deal with customers freely.

Now many

When introducing goods, the language is shrivelled, obscure and unconvincing, of course, it can not stimulate customers' desire to buy.

No desire, no trial, no attempt, no business.

In fact, we can't sell the boards on the sales staff.

3, we sit together and take a day to put together the products to be listed.

Brainstorming, brainstorming together with training content, find out 1 to 2 selling points and forming words. After memorizing and memorizing, we will simulate the store terminal to explain the drill.

4, if you are the agent, the franchisee's shopping guide, after class I suggest that you ask, when the boss gets the goods again, it is necessary to ask the manufacturer for a popular knowledge of goods, which is very good for your sales.

To sum up the above five points, it can be summed up as one sentence: good goods will be called out, do you think so?