Hi Mar CIMALP Multi-Channel Promotion Leading Domestic Outdoor Leisure Brands

Recently, the "himalto CIMALP" cup, Ministry of Commerce of China - South Korea's Ministry of industry, commerce and resources department football friendly competition was held in Beijing, which is also famous in China.

"Himalto CIMALP" for the first time sponsoring the Sino Korean business friendly match.

In recent years, trade relations between China and South Korea have become increasingly close.

The industry also has frequent exchanges. As the representative of China's outdoor brand, "himalto CIMALP" sponsored this friendly competition, which has been highly praised by the two sides of China and South Korea. It has also enabled more people to understand the charm of China's urban outdoor brand "himalto CIMALP".

High quality outdoor quickly seize the opportunity

Walking into "himalto CIMALP", Beijing Jin Yuan Yansha store is located in the three floor store. The concise atmosphere display and the decorative wall covered with the brand development process are particularly noticeable.

"Himalto CIMALP" - this is from France.

The unique urban leisure atmosphere has also made her unique style in a lot of outdoor brands. Salesmen have introduced that the price of good fabrics compared with foreign brands is more close to the people, so that the brand that has just entered Jin Yuan's Yansha has already had many fans.

In 2012, the Shandong Ya Ya group bought the French outdoor brand CIMALP in mainland China and Hong Kong, Macao and Taiwan.

In a short two years, she has owned the sales channels of 29 high-end department stores in China.

Yuan Wenhe, chairman of the Shandong Ya Li group, said that the fabric of himalto CIMALP came from the best outdoor fabric suppliers in the world, with locations all over Europe, Japan, Korea and Taiwan.

"Of course, this is inseparable from the positioning of CIMALP.

The reason why we acquired its permanent management and agency rights in mainland China and Hong Kong, Macao and Taiwan is also due to its influence on the high-end outdoor market in Europe.

Yuan Wen Ho said that China

In the market, the high-end market has been monopolized by foreign brands. As the same gene from Europe, CIMALP, after being acquired, is competing against the international brand in the urban leisure outdoor area.

Join the Volkswagen Group youth champion formula competition

In 2014, CIMALP launched a series of strikes, the most impressive of which was its joint youth group champion formula competition, which not only sponsored events, but also launched a light down jacket for racing cars in all shops.

In Yuan Wen he's view, in less than two years, the recognition of consumers can be achieved. The most important reason is the strong production, processing and R & D capability of CIMALP, which is behind her.

Many well-known at home and abroad.

Production and processing are all outsourced nowadays, although such a mode makes brand development more "lightweight and flexible", but the most prominent short board is that it can not effectively control the production process.

"Himalto CIMALP in China, behind it is the Ya Ya group.

And one of the strengths of the group is high level of production and processing, design and R & D capabilities.

Yuan Wen he said, "himalto CIMALP in China, first of all in the product's functional and high quality, it has a strong advantage that others do not have."

Production outsourcing makes many

And the structure of enterprises has become more lightweight, but to a certain extent, it restricts the establishment of the brand's rapid reaction mechanism, which is naturally unable to meet the changing needs of consumers at present.

"And CIMALP is different from other brands. We have the fast reaction mechanism that others do not have, which can meet the needs of consumers and group customers in all kinds of small batch and multi colored consumption."

With strong technical strength and more than thirty years of experience in producing high-end suits, the company has made full use of its expertise and small batch, multi color and quick orders, and also with CIMALP.

Organically combined, I believe that in the near future, the brand will usher in better market performance.