Children'S Format Will Become The Future Merchants Absorb Gold Stones

The strong absorption power of the whole family led to its rapid popularity in the traditional business.

Recently, there are analysis reports that increasing children's formats will continue to be the trend of future adjustment of commercial projects. Children's formats will become an important manifestation of the core competitiveness of a business project.

However, children's formats also improved from the sale of children's products to the experience of interaction.

Children are selling well.

China has become second only to the US.

A big consumer country, in the second tier cities, the most popular form of business is not the children's format, which drives the whole family to consume. This makes children's business a killer of the retail industry.

In the past two years, the development of children's market has been swift and violent. With the national "two child policy" landing, shopping centers have seized the opportunity to make a big increase in the proportion of children's formats in the process of brand adjustment and introduction.

Previously, 20 thousand square meters.

Appearing in the blue harbor, Asia's largest Snoopy theme park is located in Huarun multicolored City, Chaoyang Joy City, Kade MALL introduces children's Experience Hall.

At the same time, luxury children's shoes Gusella Beijing China World Trade Center store also opened recently, officially entered the Beijing market, targeting high-end people, their love for luxury goods extended to children.

Super strong suction force

Promoting family consumption through children's formats is a force for businesses to increase children's formats.

Children are increasingly becoming the core of a family. The phenomenon of "one child and six adults" has become more and more common in China, especially in the second tier cities.

For the traditional retail industry, it has begun to show a strong ability to absorb gold.

Statistics show that the expenditure of children in some families accounts for 30%-50% of the total household expenditure.

At the same time, with the full implementation of the "two child alone" policy, it will bring 1 million 500 thousand -200 million new births per year.

This is a huge business opportunity for children's industry.

Chaoyang Joy City Promotion Department is responsible for human Juan, said Chaoyang joy before the city is one of the highlights of adjustment is to increase children's formats.

At present, the proportion of children in the Chaoyang Joy City has increased from less than 10% in the first place to 20%, and gradually expanded to preschool children's retail brand and family consumption.

Wen Juan pointed out that in June 1st last year, children's Day was the highest single day passenger flow in the whole year.

This year's "Duo A dream Exhibition" and children's day are the top two in the first half of this year.

Among them, the "Duo A dream Exhibition" has a maximum passenger flow of 140 thousand in Tianda.

High passenger traffic brings high returns.

According to the statistics of Chaoyang Joy City, sales of shopping malls increased by 35% during the "6 / 1" period, and sales of children's clothing increased by 50%.

Supplies increased by 200%.

As a successful representative of community business, children's format has made great contributions to Huarun multicolored city.

Multicolored city officials told reporters that children's format is very helpful to the early shopping and stable operation of shopping malls.

At present, NIKE Kids and other brands have achieved a daily turnover of about 300 thousand yuan.

Deep tillage is still needed.

The strong absorption of gold is not representative.

It has become the master key for traditional retail to open up difficulties.

In the view of Wen Juan, children's formats have a positive effect on the catering industry, but they have no effect on the category of light luxury.

At the same time, the low rental capacity of children is also criticized for its format.

Fang Juan pointed out that the current Chaoyang Joy City's children's format has been enough, and the future will not increase substantially, but it will be deep tillage in the adjustment, and the children's format must be in line with the overall positioning of the shopping mall.

Wen Juan pointed out that Chaoyang Joy City is the main young customer group, and children's formats should also aim at young parents.

In the future adjustment and investment promotion, shopping centres will pay more attention to tenants' standards.

The above five color city officials pointed out that the introduction of children's formats would certainly be able to do well. Children's formats had lower rent levels, and the flat efficiency was also very low, and too much introduction was not appropriate.

In his view, if he wants to pass

In order to stimulate other formats, we must plan the proportion of retail, education and entertainment in the early stage of children's business, and create a correlation effect through location combination.

At the same time, deep tillage should be done in children's formats.

In the five color city, the person in charge, children's format should be two full coverage, one is the full coverage of children's functions, that is, not only retail, but also the need for entertainment. In addition, we have to cover all the age groups for many age groups.

Providing services in order to attract more families.