Theme Experience, Interactive Consumption Quietly In Changsha Shopping Malls

In addition to shopping and watching movies, weekend farmhouse music is also lacking in novelty. How to spend the rest time? To create a pottery by oneself, bake a cake, play a real room escape game, and bring children to parent-child activities.

Nowadays, more and more urbanites will choose various kinds.

The interactive activities of DIY handicraft and participatory games are popular in Changsha.

Experience: pottery making is enjoyable.

I still remember the 10 years ago in the Korean drama "blue life and death", when a hero and a heroine came to the pottery museum, a cup of porcelain with a portrait on the head was made by four families.

Nowadays, pottery is loved by people of different trades and ages.

The reporter recently entered a Pottery Workshop in Hou Jia Tang. On the left side of the gate, there was a billet machine, and more than ten young people were touching yellow pottery. The rear cabinet was full of pottery with various shapes, with small notes on names and contacts.

"These are all works of pottery lovers."

Ceramic art workshop owner Chen told reporters.

Reporters personally experienced the whole process of ceramic production, from the design template to the production, and then to the upper glaze, choose what models, how to match colors, how to decide the size and size.

After thinking about it, rolling up the sleeves and playing the mud, everything was enjoyable, and two hours passed quietly.

According to Ms. Chen, pottery production can develop creativity. This healthy recreational activity is welcomed by the public. Especially at the moment, Changsha has entered the winter. Pottery making is a good activity for indoor leisure and entertainment.

Popularity: supermarket try to eat is also an experience.

Reporters recently visited Changsha found that experiential consumption has gradually become a climate.

The supermarket is cut into small pieces of cooked beef and a cup of yogurt. This trial eating activity allows us to have a more direct and intimate contact with the merchandise. Goodbye to the past standing on the high container, pointing to the distance feeling of the salesperson asking for a certain commodity, and also having the consumer's mind of "pick the trouble".

According to the survey, the average time for customers to stay in a supermarket is 45 minutes, while in a real experiential shopping center, the duration of the stay is about 2.5 hours to 3 hours.

This shows that shopping in experiential shopping centers is not the main purpose of people. Consumers spend more time on shopping.

As a result, experiential commerce has formed a pcendence of the original shopping mall based on the diversified formats and entertainment, shopping, leisure and food multi-function fusion, and gradually become the choice of traditional business in the era of e-commerce.

In recent years, various themes of human life

The game room has mushroomed in the buildings of Changsha. 5 to 8 players are locked in a dark chamber. They use their brains to find clues, solve puzzles, and finally get the key or password to open the door and leave the room.

This horrifying experience game has been popular among young people and has become a hot topic.

The reporter summed up all kinds of experiential consumption in Changsha. From the artistic perspective, pottery, paper carving and other more aesthetic tastes, can give full play to imagination, better shape the mood and temper the will; from the practical point of view, cakes, chocolate, coffee and other DIY are more recommendable, there are watching, playing and eating, you can experience the process of labor.

From the interesting point of view, there are more elements in the escape from the real room, the real CS, and so on, so that people forget their worries and devote themselves to it.

Apple phones, though expensive, are still popular among consumers.

On the eve of the launch of iPhone6, the reporter saw a apple experience shop in Huang Xing South Road Pedestrian Street, and many consumers came to book early.

"There are not only mobile phones, but also tablet computers, all-in-one and TV sets, covering almost all the products of the apple series, with a total value of between 300 thousand and 500 thousand yuan."

Mr. Zhang, general manager of the store.

Experiential consumption is centered on consumers, through the design of shopping malls, products and specific experience process, so that consumers can experience a wonderful and deep impression in the experience, and get the greatest degree of spiritual satisfaction.

With the growth of the disposable income of the public, people are no longer paying attention to the goods themselves while shopping and consuming. They are paying more and more attention to the environment, mood and feelings of shopping and consumption.

From a businessman's point of view, experiential consumption has also brought business opportunities to many entrepreneurs. The theme restaurants and theme bars in Changsha's streets are typical examples.

Economists pointed out that in today's massive overproduction of material goods, homogenized commodities themselves can no longer attract consumers' attention, and it is difficult to create new consumption hot spots and economic growth power, and people will pay more attention to mental and psychological satisfaction after material life is relatively satisfied, which provides new growth points for manufacturers and businesses.