SAIC Requests Electric Business Network Promotion To Stop Flickering.

Here world Clothing and shoes Net Xiaobian to introduce to you is the SAIC talk about ten electricity providers: network promotion can not flicker.

The State Administration for Industry and Commerce has convened the 10 executive meeting of the Internet companies on the promotion of Internet marketing, and Gan Lin, deputy director general of the General Administration of industry and commerce, pointed out that the end of the year is the peak season for Internet promotion activities. Network operators should strictly fulfill their commitments, and should not make false propaganda and expression of misleading goods and services. They should not fabricate false commercial facts to damage the commercial reputation and reputation of their competitors. They should not restrict or exclude other operators from carrying out promotional activities.

Gan Lin also asked the network operators to seriously sort out the problems occurred in the past centralized sales promotion activities, take measures to prevent centralized sales promotion activities and become the most serious areas for consumers to focus on complaints and criticisms, so as to achieve the development of quality, content, water and worries. In the prominent position of the website, the time limit, the way and the rules of the promotional activities should be publiced beforehand. We should strengthen the management qualification and identity information investigation of the implementers of the promotions, comprehensively sort out the prices of the recent Internet products, and prevent some operators from taking advantage of the first price increase method to deceit the fictitious discount promotions and deceive the consumers; we must thoroughly investigate the commodity information and strictly prohibit the state's explicit prohibition of the sale of the commodity information. Goods sold and donated in promotional activities must comply with the provisions of the product quality law, shall not reduce the quality of products due to promotions, take necessary technical means to ensure the normal operation of the platform, and formulate contingency plans for the promotion of logistics and distribution, and explain to consumers when delivery is not timely. We must strengthen the management of after-sales service teams, deal with complaints from consumers and trademark owners in time, and ensure that the "7 days no reason to return" legal provisions are effectively implemented.

Over the past few years, e-commerce holidays such as "double eleven" have been gradually rising, active Internet consumption, promoting e-commerce market competition, and enabling consumers to enjoy more affordable, colorful online shopping experience. But at the same time, some platforms and operators have insufficient response to the outbreak of large-scale transactions, and even a few illegal operators take the opportunity to fish in troubled waters. There have been some problems that infringe on the legitimate rights and interests of consumers and disturb the market order, which has affected people's confidence in the development of e-commerce to some extent. Gan Lin pointed out that illegal activities in online commodity trading mainly include:

Third party trading platform access control is not strict. The qualification examination of the operators in the platform is formality, resulting in the unauthorized use of other company names to carry out business activities and the unauthorized operation of the identity of the operators.

- the examination and disposal of commodity information is not effective. The operators of the platform fail to fulfill their duties in the examination and monitoring of the commodity information, and deal with the illegal and illegal information. They have the suspicion of providing convenience and implementation conditions for trademark infringement, false propaganda and consumer infringement in the presence of knowingly, knowingly, intentionally or negligently. There are many problems in the published commodity information, such as infringement of the exclusive rights of registered trademarks, illegal proof of origin, prohibited goods, and so on.

- the rights and interests of consumers have not been fully protected. The implementation of the "consumer protection law" on the "retreat one compensate three" provisions are not in place, for those who do not apply for "no reason to return" goods lack of confirmation procedures, the return standards are too harsh, some operators refuse to perform unreasonable obligations on return for various reasons. The threshold for accepting complaints about rights protection is too high and the efficiency is low. Customer service mediation has the phenomenon of buck passing, making difficulties and "pulling the shelves", resulting in the effective protection of consumers' rights and interests.

Network operation data is over closed. Natural person online shop identity data is not perfect. Many times, platform operators can not accurately provide the real name, address and effective contact information of online store operators. Part of the network trading platform is related to the excessive protection of government regulation and consumer rights protection, resulting in the regulatory authorities can not accurately grasp the relevant information of the operators in the platform, and a large number of consumer complaints can not be completely resolved.

The management of sales behavior is chaotic. Including false discount to mislead consumers. Some operators in the promotional activities include "first price increase, discount after sale", "first discount at low prices to attract consumers' attention, no sale on the grounds of no inventory", "less than full disclosure of promotional activities rules to induce consumers to blindly consume", "unilateral change or even cancellation of promotional activities" and other misleading consumers' behavior; false propaganda and illegal advertisements. Partial network transaction The platform has not examined the customs in accordance with the provisions of the advertising law, provided advertising links and issued services illegally, and issued advertisements for goods and services that should be examined and approved according to law without authorization. Some network operators use advertising terms such as "the lowest price of the whole network", "the lowest price in history", "sales volume first" and "ranking number one", which violate the terms stipulated in the advertising law, unfair format clauses and unreasonable additional requirements. There are some unfair and unreasonable provisions in the contract format clauses formulated by some network operators for excluding or restricting the rights of consumers, reducing or relieving operator's responsibilities and increasing consumer responsibilities. Some third party trading platform operators also make use of their dominant position in the market share, forcing the operators within the platform to not participate in other platforms' promotional activities; false credit evaluation. Some operators in the platform fabricate their own business reputation by fictitious trading and deleting unfavorable evaluation, or maliciously evaluate the business reputation of other operators.

"Some third party platforms are too light on the irregularities in the platform, but not enough for government regulation and social supervision. They have become one of the important reasons contributing to the illegal operation of the network." Gan Lin said. In this regard, she said that the healthy development of the Internet market needs the concerted efforts of all practitioners. network The operators must strengthen the concept of rule of law and participate in competition fairly. "Four aspects are summed up in general: compliance with law, trustworthiness, moral integrity, fair competition, and justice and benefit." She said that the industrial and commercial organs will continue to adhere to the "two supervision and two self discipline" principle of supervision according to the requirements of the Party Central Committee and the State Council to strengthen market supervision, fulfill the law enforcement responsibilities entrusted by law, supervise and manage the network market in accordance with the law, maintain fair competition in the network market order, safeguard the legitimate rights and interests of consumers, and work with the practitioners to create a clean, fair, and orderly development environment for the Chinese Internet market.