Tmall Sets Tmall Jingdong To Sell Its Flagship Store.

October 13th news, after the trial of Taobao mall in 2011, cross-border electricity providers

Now, once again, the domestic business has been launched, and Tmall and Jingdong have quietly entered into the sale of wedding dresses, dresses and accessories.

It is understood that as the B2C of foreign trade, the Lanting Pavilion has begun to embark on the domestic trade journey again this spring and summer, and has opened the main "Linghtinthebox clothing flagship store" in Tmall. The shop in Jingdong is named after its flagship brand TS.

From the product perspective, the focus of Tmall's flagship store in Tmall is.

A number of original designs have been launched, and several "explosions" such as "shop champions", "Princess favorites" and "classic choices" have been created.

Its Jingdong stores are mainly wedding dresses, including some Xiu Xiu, Long Fenggua, cheongsam and so on.

Perhaps more time was settled, and the Tmall store in Lanting Pavilion was much larger than that in Jingdong stores.

At present, Tmall's wedding dress and jewelry accessories have many paction records, several sales of explosions are also gratifying, while sales of Jingdong stores are few.

It can be seen that the focus of Lanting Pavilion's domestic trade sales and brand promotion is on the Tmall platform.

It is reported that due to the particularity of the wedding dress products, the combination of spot and customization is practiced by Lanting Pavilion. Consumers can choose according to their own needs, with an average stocking period of about 20 days.

In addition, it is understood that in order to strengthen the brand

The Tmall flagship store in Lanting Pavilion has also launched a series of promotional activities, such as finding 30 hostess for the latest wedding dress, encouraging consumers to upload photos, winning coupons, and doing some new product pre-sale activities.

As for the action of Lanting Pavilion in the domestic trade, a person who declined to be named pointed out to the billion power network that the wedding market in China is different from that in foreign countries. The ecological environment of Tmall's wedding dress is different from that of foreign trade B2C.

How to get more traffic support from Tmall and how to gain popularity among users will become the most concern of the industry in Lanting Pavilion.