Canadian Shopping Malls High Tech "Amusing" Customers Happy

Recently,

Tire 's Sport Chek chain store installed Digital HD screens and interactive displays in shopping malls to delight consumers and successfully attract customers back to the physical shopping malls.

With the rise of e-commerce platforms such as Amazon, the traditional retail industry is facing great challenges and customers are losing.

According to the Canadian Electronic Marketing Research Institute, by 2018, the total retail sales of e-commerce in Canada will account for 8.2% of the total retail sales, and the total sales volume of e-commerce will be as high as 43 billion 950 million US dollars.

By then, e-commerce will have a greater impact on retail entities.

Because more and more consumers are shopping at online stores, shopping malls have to find new ways to prevent customers from losing.

Some choose to provide more entertainment equipment, others turn the extra space of the shopping mall into the "pick up warehouse" of online orders, the purpose is to attract consumers to return.

Tire s Sport Chek said the installation of digital displays was successful, enabling customers to enjoy entertainment while shopping.

But increase the height.

The cost of electronic equipment is very expensive, and the cost of updating is very high.

In addition, as one of Canada's largest shopping malls, Cadillac Fairview Corp is also studying how to retain consumers.

To increase customer turnover and prevent customers from moving to online stores, the mall said it would double the cost of marketing next year.

Although the sales volume of Cadillac Fairview is still rising, its passenger traffic tends to decline.

Sullivan, the head of the company, said that no matter what, the fashion shop will always have its own place, and it will not disappear because of the impact of e-commerce.

In the future, malls will make more and more use of space. For example, some retailers make full use of the shopping malls, and set up a "warehouse for home", which is specially designed to supply orders online.

Nowadays, some brands occupy too much space, so it is necessary for commercial development to restructure the market structure and make full use of the effective space to attract more.

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At the same time, Sullivan said that the establishment of "self introduction warehouse" in shopping malls undoubtedly increased the logistics cost of shopping malls retailers, and its logistics efficiency is also a big challenge.

Because the establishment of "warehouse on arrival" means that many trucks are delivered to the shopping mall, and more and more customers are shopping at the mall. This will encounter many difficulties in the downtown area of traffic jam, such as the Eaton center in downtown Toronto, which is much easier for the shopping mall in the suburbs.