"National Day Golden Week" Clothing Retail Sales Grew By 6.1% Over The Same Period Last Year.

Statistics of the China National Business Information Center, during the National Day golden week of 2014 (7 months of October 1st -10), the retail sales of 100 major large-scale retail enterprises increased by 2.6% over the same period last year (October 1, 2013 -10 7).

Of the 100 large retail enterprises surveyed, 55, more than half of them sold less than the same period last year, representing a negative growth year-on-year, 14 more than 41 in the same period last year.

"National Day Golden Week" clothing retail sales grew by 6.1% over the same period last year.

Major categories:

Sales of gold, silver and jewellery products were highest during the holiday season, reaching 14.3%, but 18.5 percentage points lower than the same period last year.

Clothing retail sales increased by 6.1% over the same period last year. The growth rate was 5.9 percentage points higher than that of the same period last year. The consumption demand caused by the seasonal promotion and the Double Ninth Festival coincided with the increase in clothing sales, especially for the middle-aged and the elderly.

Sales growth was generally similar, with retail sales increasing by 1.2% over the same period last year, 3.9 percentage points lower than the same period last year.

By contrast, sales of food and household electrical appliances during the holiday season were poor, with retail sales showing negative growth year-on-year, with retail sales decreasing by 0.7% compared with the same period last year, and household appliances retail sales fell by 9.6% over the same period last year.

In 2014, the sales growth rate of large retail enterprises in the "eleven Golden Week" was 3.7 percentage points lower than that in the same period in 2013, which was 5.9 percentage points lower than that in the same period in 2012, and the growth rate was lower than 10% for three consecutive years.

During the festival, large retail enterprises have launched various promotional activities, and have used WeChat, Internet and other latest scientific and technological means to carry out marketing activities. However, under the current macro policy environment, coupled with the obvious change of consumer consumption patterns, the momentum of large retail enterprises to boost sales by borrowing golden week is gradually weakening, and the effect has shown a marked decline.