"Virtual Fitting" Quietly Rising, Playing More Than What To Do?

Recently, in the apparel retail industry, a virtual fitting machine called N-show 3D is developed. The consumers only need to stand in front of the "virtual fitting machine" to draw the clothes on the side of the screen into the screen to complete the "try on". If you are satisfied with the clothes on the "virtual fitting machine" and scan the two-dimensional code of the right-hand shirt, you can connect to the online shopping platform such as Tmall to pay for it. All the steps such as queuing up payment and signing the credit card are omitted.

Moreover, the "virtual fitting machine" is not only limited to offline, but also has the function of "virtual fitting". Recently, Japan's fast fashion brand UNIQLO took the lead in launching its "virtual fitting room" at its official flagship store. This is followed by the Jingdong launched the online "virtual fitting room", another consumer can conduct online fitting "taste". In addition, Guangzhou Tianhe City department store recently launched a "virtual fitting machine", attracting many consumers to experience.

However, it is understood that the "virtual fitting room" in Tianhe City department store has few choices, only 10 men's wear and only a few women's clothing, so that the two-dimensional code payment function can not be played. At present, its users are mostly children, experiencing the "Cosplay" function of "role-playing", and selecting cartoon costumes such as golden armor and Superman clothes, making the "virtual fitting room" more like a big toy.

"Deep network patient" Xiao Tang believes that we still have a long way to go from the mature "virtual fitting". "Virtual fitting service should create a three-dimensional" virtual fitting room "for users. Now some foreign applications have already supported users to shoot 4 different angles of photos for themselves, and then input height to automatically generate the real three dimensional image which is almost identical with the user's stature, so that the results of simulated fitting will be more accurate. Woka thinks that if the virtual fitting "play more than use" or "thunder and heavy rain little", only focus on form and ignore the real user experience, may cause users' boredom.

What are the advantages of "virtual fitting" and what direction will it develop? For this, the industry believes that the real potential of virtual fitting is the accumulation of big data, and the appropriate size of clothing can be recommended for users according to the data that users have entered in the past. The accumulation of mass consumer body data and user's clothing style preferences will become the key to precision marketing under big data. And if the virtual fitting can combine consumer's self-reported data with rigorous digital algorithm design, it may even achieve a more accurate "virtual fitting" experience than the personal try out, which will give consumers a pleasant surprise.

at present On-line and Under the line The "virtual fitting room" launched by businessmen is now. Internet The inevitable trend of development is also in line with consumer propensity to consume and demand. Overall, the current virtual fitting room system has improved the online shopping experience, but there are many problems at the same time, such as still can not be completely true.

Industry experts believe that in addition to the accumulation of consumer figures, the future "virtual fitting" may also be heading in this direction: consumers try out the clothes they choose on the side of the "virtual fitting mirror" online, while they can put forward various modifications and collocation requirements on the side of their sales and designers. The designer can carry out the virtual reality redesign operation on the iPad according to the user's idea and his professional experience, and these results will be displayed on the fitting mirror. Users can also modify the virtual clothes on the fitting mirror, or even try to connect with family and friends with the fitting mirror as the interface.