Last Year, Clothing Online Pactions Increased By 42.8%.

Last year, the scale of Chinese apparel online shopping reached 434 billion 900 million yuan, an increase of 42.8% over the same period last year, accounting for 23.1% of China's entire online shopping market, and became one of the important ways of clothing consumption in China.

China Apparel Association held on the 4 day of the Chinese clothing conference and the high-end forum of Xinjiang garment industry development pointed out that in 2014, China's online shopping market continued to maintain relatively high growth rate. It is estimated that the overall size of China's clothing online shopping market will reach 615 billion 300 million yuan in 2014, an increase of 41.5% over the same period last year, accounting for 22.1% of the scale of the nationwide online shopping market.

E-commerce has made great progress, and has highlighted a series of development bottlenecks. Chen Dapeng, executive vice president of the China Apparel Association, said that the distribution of electricity providers is unbalanced, and the traditional marketing is not running well enough. There are hidden dangers in the way of payment, and the development of logistics and distribution systems is lagging behind.

Development.

"Clothing"

Products are the largest category of online shopping, so there is still tremendous room for development and potential. It can be said that clothing e-commerce leads the development of e-commerce market is inevitable.

He believes that the development of clothing e-commerce market in 2014 has the following trends: first, the scale of clothing e-commerce will steadily expand, accounting for the absolute share of the online shopping market; two, the rapid development of clothing mobile e-commerce; three, the clothing business will strengthen their integrity building; four, the "store" and "electricity" complement each other, online and offline integration development; five, pay more attention to customization.