The Introduction Of Children'S Formats Into Over 9 Shopping Centers In Tianjin Has Gradually Become "Family Oriented" And "Experience Oriented".

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< p > with the 1980s and 1990s becoming the main force of consumption, many two married families began to pition to three families. The family focus shifted gradually to the children, and the consumption trend of family type became more obvious.

Therefore, under the influence of today's "a href=" //www.sjfzxm.com/ "electricity supplier /a" impact and intensified competition, many shopping centers are gradually moving towards "family" and "experience".

According to statistics, at present, more than 9 shopping centers in the city have introduced children's consumption and experience items, and the overall proportion of children's formats has increased year by year.

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< p > > three p.m. last Sunday, the reporter saw 200 children playing and playing in Hongqiao, Tianjin, where more than 200 children were playing and playing.

According to the relevant person in charge of the amusement park, the amusement park has been very popular since its opening in June this year. As of now, thousands of parents have been invited to play cards for children.

Especially at weekends, many parents take their children to lunch at noon and then come to play.

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< p > according to the consumer research survey of < a href= "//www.sjfzxm.com/" > Tianjin < /a > according to the commercial center of Zhongyuan Real Estate Investment Consultant Department of Tianjin, at present, the consumption groups of shopping centers in Tianjin are concentrated from 23 to 45 years old. The consumption ability of this age group is relatively strong. Generally speaking, family members travel together, and the consumers are beginning to tend to "family". The population of 0-14 years old children in Tianjin is 1 million 180 thousand and is growing at 8% per year.

According to the relevant data, children's consumption expenditure accounts for about 25% of the average annual income of three families, and the demand for children's formats is growing rapidly.

Reporters learned that many shopping centers in the city to increase the competitiveness of the industry, have increased the overall proportion of children's formats, the introduction of children's experience elements to attract more family customers.

At present, the water tour city of Tianjin has increased the mini train on Wanzai island; the joy city has increased the fishing pool of Meier Le, and the water recreation facilities have been added to Choi Yue city.

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< p > reporter has learned that compared with the previous a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > and food accounts for the main part of children's consumption, with the development of the city and the improvement of living standards, consumption habits and concepts have changed. Education and entertainment have become a new hot spot for children's consumption.

According to the relevant data, the proportion of children's education and children's entertainment consumption increased year by year, accounting for 54% of the total expenditure of children's consumption.

In addition to increasing children's entertainment projects, shopping centers have launched a variety of experiential activities to promote children's consumption and attract family oriented visitors. Tianjin's joy city regularly exhibits Hello Kitty, McDull theme show, walrus show and other activities. The passenger flow has increased by 3 to 5 times, and sales performance has increased by more than 50%; Yong Wang Meng Le has strengthened the interactive experience between consumers and consumers through children's tree planting, paternity activities and toy exhibitions, and promoted the operation of other businesses such as restaurants, retail and other industries. During the children's day, children's roller skating competitions and bear exhibition have been held in the future square of the ocean, and the time for consumers to stop and shop has also been extended for at least 2-3 hours.

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