Jingdong Or Its Internet Gene Reinforcing Short Board

< p > yesterday evening, Jingdong spokesman Chen Mengying told reporters that the adjustment is the normal personnel adjustment of the company. Mr. Hou Yi will focus on the construction and upgrading of the project "Asia 1", which will be conducive to the implementation of the strategic project.

Mr. Deng Tianzhuo is responsible for implementing the existing Jingdong O2O strategy.

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< p > the industry believes that the layout of Jingdong < a href= "//www.sjfzxm.com/news/index_c.asp" > O2O < /a "has been progressing slowly and has been questioned by many parties. Jingdong after the listing has paid more attention to creativity and marketing, so replacing the O2O head is a reasonable arrangement for" Asia 1 "to give Hou Yi, who is better at logistics.

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< p > < strong > Deng Tianzhuo's Internet gene < /strong > /p >

< p > in January this year, Jingdong cash plus stock replacement method < a href= "//www.sjfzxm.com/news/index_c.asp" > acquisition /a > tonight's Hotel Specials, further improve O2O business layout, and expand its market share in the online travel industry.

After the completion of the acquisition, tonight's hotel special CEO Deng Tianzhuo also entered the Jingdong as vice president of Jingdong mall.

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< p > public information shows that before the acquisition of < a href= "//www.sjfzxm.com/news/index_c.asp" > Jingdong < /a >, the mobile Internet based mobile booking platform "tonight's hotel special price App" has been launched on more than 30 thousand hotels, of which nearly 3000 hotels have their own resources for tonight's liquor store special offer.

Tonight, the hotel has a special user scale of about 7 million. The number of orders per day is nearly 2000, with an annual revenue of ten million yuan.

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< p > it can be said that in the era of mobile Internet that tycoons encroach on, tonight's Hotel Specials were typical of those advocating "small and beautiful" enterprises.

Since its launch in September 2011, the application has caused a sensation in the market, which has led to the chase and interception of Ctrip.

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< p > reporter learned that Deng Tianzhuo, a founder of post-80s hotel with special price, has a Microsoft background. He worked in the Internet business giant new egg net in the early years, and served in the new egg net headquarters of the United States.

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< p > Senior O2O analyst Huang Yuanpu said in an interview with reporters that Deng Tianzhuo has the Internet gene and has a good performance in the mobile Internet side. If the Jingdong O2O leader changes, its O2O strategy will be more daring.

Hou Yi is not a demoted person. He has worked in the logistics industry for more than 20 years, and it is a reasonable arrangement to give "Asia 1" to Hou Yi, who is better at logistics.

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< p > < strong > Jingdong: O2O strategy remains unchanged < /strong > /p >

< p > after the Internet giants chanting O2O slogans, Liu Qiangdong returned from the end of 2013 and identified O2O as one of the five major strategies of 2014.

Jingdong O2O strategy takes its logistics advantage as the core and chooses community service as the entry point. The logic of its construction is based on the last mile - "Jingdong + convenience store + logistics" mode, so as to establish an e-commerce paction relationship with the offline consumers.

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< p > in Huang Yuanpu's view, Jingdong's O2O layout is much later than other giants, and the movement range is also obviously smaller.

Jingdong does O2O, at present, it focuses on its own 3C appliances, and its biggest reliance is its logistics and distribution capabilities.

Jingdong needs to solve a lot of problems to build a "1 hour local life circle" and promote O2O strategy smoothly.

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< p > there is no doubt that the biggest advantage of Jingdong in terms of O2O is the self built logistics network invested heavily in the past few years. As of March 2014, there were 1620 distribution stations in Jingdong, covering 495 cities.

Strong capability in logistics is the biggest weapon against other giants, and is also the biggest reliant for Jingdong to launch O2O.

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Hou Yi, the head of Jingdong's O2O project before P, is the Chief Logistics Planner of Jingdong.

Therefore, O2O strategy is also based on the strongest advantages to build its O2O thinking, but the industry also has doubts about whether Jingdong's logistics can support its O2O strategy.

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< p > electricity supplier commentator Wang Liyang told reporters that in the O2O era, information flow, capital flow and logistics are still the core. Alibaba's O2O logic is aiming at a larger market. Its core is the combination of online and offline information flow, with the advantage of mobile payment channels, and Jingdong's short board in the O2O field is very obvious. In addition to capital flow and logistics, Jingdong needs a backdrop of traffic. Now, by using the two traffic entry of WeChat and mobile QQ at the mobile terminal, it has made up for the weakness in the mobile terminal. It's time to move to the power of the media.

Therefore, replacing Deng Tianzhuo as the head of O2O business is probably the most suitable choice.

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< p > for external speculation, Jingdong stressed that the O2O strategy remained unchanged.

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