Huansha Has Entered The Mall And Opened 50 Landscape Silk Stores And More Than 60 Stores

Recently, Yang Zhaohua, president of China Household Textile Industry Association, and his delegation went to Zhejiang Huzhou Silk Road Group and Suzhou Shanshui Silk Co., Ltd. for research.

During the visit silk At the Road to Huzhou store, Ling Lanfang, chairman of the group, introduced that the Silk Road Group has been involved in the production and sales of silk home textiles since 2010. At present, there are five industrial bases in Hangzhou, Huzhou, Laibin, Guang'an, Sichuan and Liangshan, Sichuan, with the production capacity of 3000 tons of raw silk, 10 million meters of silk, 500000 sets of silk home textiles and clothing, The silk home textile brand "Huansha" has settled in shopping malls in more than 50 domestic first tier cities.

Yang Zhaohua said: "The essence of a good brand is to return to the product. Only a good product can create a century old brand. The Silk Road Group has a complete industrial chain, and each process of the product can be controlled in quality. I believe that we can find more market space in the silk home textile field."

In the product exhibition hall of Shanshui Silk, Zeng Binghai, the chairman of the company, said, "Shanshui Silk was established on the basis of the acquisition of a town run silk factory in 2002. Since then, it has been focusing on the development of silk home textiles, and has always adhered to the strategy of highlighting the development of specialty, excellence, specialty and new brands and technology. The silk quilts produced by the company have made good achievements after entering the TV shopping platform of Shanghai Oriental Satellite TV. At present, the company also has more than 60 stores and shopping malls in Shanghai, Guangzhou, Beijing, Suzhou, Wuhan and other big cities. "

After listening to the introduction, Yang Zhaohua said that the products of Shanshui Silk not only make good use of Chinese traditional cultural elements, but also reflect the cultural spirit of the times. Enterprises should do more research on brand culture and channel innovation in the next step to make more contributions to the development of China's silk home textile industry.