New Product Promotion: Attracting Consumers And Increasing Purchase Desire

< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > new product < /a > is usually the best way for businesses to conquer the market. The promotion of new products is like an expedited hormone. If used properly, it will quickly conquer the market and enhance brand awareness. If not, the result will be a rapid failure of new products. Therefore, enterprises must be very careful in promoting new products. However, the success of new products is not achieved overnight. As with any other new things, people must have a process of cognition, understanding and acceptance. < /p >
< p > in the early stage of new product listing, that is, when we need to cultivate the customers' initial cognition of new products, we can not make a big fuss about the price of the products at this time, so as not to cause customers the adverse effects such as low price, poor quality and poor brand image. Therefore, what should be done in the early stage of new product listing is to enhance customer's goodwill and trust to the product. The best way to achieve this goal is to be more prominent in the store. < /p >
< p > do some free promotional activities such as try, eat, try, live demonstration near the main channel of the store or near the cash register. The advantage of this is that we can quickly let consumers understand the characteristics of products and rapidly increase consumers' desire to buy. < /p >
< p > on average, 70% of purchase decisions are made in stores, and they prefer a href= "http://? Www.sjfzxm.com/news/index_c.asp" to buy "/a" > special items that they notice. Therefore, new products should pay attention to the location and form of display. < /p >
< p > after initial training, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > consumer < /a > has already had some preliminary knowledge about products, then we can launch some sales promotion activities around new products and brands, such as buying gifts, outdoor activities and other activities. As a result of its participation in the field, the number of people involved and the number of people affected are far away from other activities such as sale and trial eating. Therefore, it is often regarded as a prelude to new product launch activities, which is mainly used to "attract crowds" and is also an important part of consumer pull. < /p >
< p > of course, not all new products are suitable for the off-road roadshow, but rather the characteristics of the product and its main consumer groups. For example, the products and brands purchased by university students are more suitable for sponsoring some activities such as football matches, summer camps and campus concerts on campus. This way makes the production enterprises save a lot of publicity expenses, but plays a great role in training the trust of their main consumption groups. < /p >
Less than P, such as the small marathon, which is unified to promote the unification of green tea with its new product, attracted a large number of consumers. Sales performance also rose sharply, and exceeded the sales performance of Orangeate's mature products in a very short time. < /p >