Adidas Firmly Sits Ahead Of The Leading Position In The Football Equipment Consumer Market

The world cup is the summit of players from all over the world, and also the "World War" of sporting goods manufacturers. Adidas, a German sporting goods manufacturer, announced that the world cup in Brazil has promoted soccer and soccer matches for its World Cup. shoes And its sponsorship team's demand for football products is expected to reach 2 billion euros ($2 billion 700 million) in 2014.

Adidas's chief executive, Haina, said: "the company's revenue in the football field will reach an estimated $2 billion 700 million this year, once again proving our leading position in the football equipment consumer market."

Adidas said it expects to sell 8 million of its 9 World Cup teams this year. Jersey It includes 2 million German jerseys.

Adidas, founded in the field of soccer product manufacturing and sales, has long enjoyed an advantage in football. Since 1970, it has hosted the world cup and is the official sponsor of the world cup. However, Adidas is also facing the challenge of another sports giant and Nike, the main competitor in the United States.

As the world's largest sporting goods manufacturer, Nike has relied on basketball equipment to develop its football market in the past 20 years. Among the 32 teams in the Brazil World Cup, Nike sponsors 10 jerseys including the host and the top Brazil team. Adidas provided uniforms for 9 teams, including the last champion Spain and Germany and Argentina.

At present, which team won the Brazil world cup is still unknown. Adidas Nike's sales war on soccer products will continue.