"China Service" Leveraging The Next Round Of Wealth Ji Qi Legend Of Wealth Creation

< p > < a href= > //www.sjfzxm.com > Ji Qi < /a > / founder and chairman of Hua Hua Hotel Group. < /p >
< p > I have set up three NASDAQ [micro-blog] listed companies with a market value of over 10 billion, and the media called me "entrepreneurship Godfather". I am really terrified of this name. I often laugh at myself for being lucky, but this luck is created by the three "dividends" that the times give. < /p >
< p > every era has its own theme. In the early days of reform and opening up, China's production factors were subject to long-term restrictions and constraints, and almost no commodity or service was available. Entrepreneurs are like reclamation on a primitive land, rich in resources. This is the "institutional dividend". < /p >
< p > another promoter is the "globalization dividend". With the development of the Internet and the end of the Cold War mentality, the global economy is being integrated. Key factors of production such as technology, talent, capital and brand are no longer confined to a certain country or region, but move towards faster, more opportunities and higher profits. China is undoubtedly the biggest beneficiary. The three listed companies that I founded are relying on international capital to complete the initial investment. IDG, Ding Hui and other VC, PE and angel investors all come from all over the world. We choose to be listed on NASDAQ. < /p >
< p > finally, the "demographic dividend". It nourishes the "made in China" grand occasion, but it has been criticized. Although "made in China" can solve employment, bring foreign exchange reserves and create wealthy owners, cheap labor, cheap land, preferential tax and other low cost advantages are difficult to maintain. At the same time, rough development mode brings great damage to the environment. Therefore, in recent years, we have been talking about "made in China" to upgrade and transform, where is the direction? < /p >
< p > < strong > opening the "China service" new economy < /strong > /p >
< p > I first put forward the concept of < < a href= > //www.sjfzxm.com > > < < /a > > in China, and advocate that the transformation direction of "made in China" is "Chinese service". What is the value? < /p >
< p > first, based on the population base. At present, the urbanization population is more than 300 million, which is similar to the total population of the United States. In the future, China's urbanization will reach over 50%, and the urban population will exceed 600 million. We will form the largest consumer country in the world. This will drive the world's largest service industry chain. < /p >
< p > secondly, from the owners experience diversity. There are hotel services, there are office buildings in the West suits, lawyers, open shop, open small business owners, there will be start-up companies CEO and investors. "China's service" will bring new income to all sectors of society. < /p >
< p > again, environmentally friendly. Consumption of resources such as energy and land is not large enough to alleviate the environmental impact of manufacturing. One day, we may be like Europe, like the United States, with green hills and green waters, and the air is sweet and sweet. < /p >
< p > finally, avoid trade friction. After the "China service" has become a new economy, it does not need to look at the eyes of the Americans. It does not follow the trend of Europe, and does not worry about the barriers to trade and the appreciation of the renminbi. < /p >
< p > in fact, in the past, "made in China" is a low wage China, which makes cheap products for the whole world, while "Chinese service" is just that the richer Chinese people make their lives better. Therefore, the value of "China's service" is much greater than that of "made in China". < /p >
< p > < strong > locking middle and lower consumption crowd < /strong > < /p >
< p > after the "made in China" has entered the turning point of low growth and slow growth, service enterprises have the chance to become world-class enterprises. For example, Tencent, Alibaba [micro-blog], China Mobile [micro-blog] and ICBC (3.40, -0.02, -0.58%) are all examples of this kind. < /p >
< p > the question now is how can the service industry grow? I think the focus is on mass consumption. The main consumers of Hanting are not only workers and peasants, but also college students, middle managers and other business people. With the increase of minimum wage and the shortage of front-line labor, the income of the future population will continue to rise, which will further increase their proportion of Econo Hotel consumption. < /p >
< p > mass consumption must be the mainstream of consumption. This group of customers is very sensitive to price, and the cost leading enterprises will have more prospects. Some people summarize that the characteristics of "made in China" are "Good Enough", and so are the characteristics of "Chinese service". In the mass market, speed is the key and market share is the key. Low cost "Good Enough" will be popular. < /p >
< p > look at the Taobao of micro-blog [Taobao] is to capture the typical characteristics of mass consumption: first, the large population base, and the two is price sensitivity. In addition, QQ and WeChat are working on the same logic, and micro-blog based on big V and elite has been gradually left behind. In China, whoever wins the middle and lower class that occupies the overwhelming majority of the population will get the golden key to success. < /p >
< p > Ji Qihua is the founder and chairman of the hotel group. In 1997, 2002, and 2005, three companies such as Ctrip, home and Hanting were founded, and they were brought to the US NASDAQ < a href= "//www.sjfzxm.com/news/index_s.asp" > Listing < /a >, with a market value exceeding 10 billion. In the highly competitive environment of the chain hotel industry today, it not only leads the enterprises to integrate the assets of the 6 hotels, such as Jubilee, full season, Star Road, man heart, Han Ting and Hai you, rename the former Hanting Hotels group to Hua Hua Hotel Group, and achieve a continuous high growth rate of net profit in 58.6% in 2013. < /p >