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The High Price Of Clothing Has Led To The Continuous Loss Of Martha'S Market Share.

2014/6/24 8:44:00 27

Clothing Prices Martha Department Store Clothing Market

in the first half of May, Marks &Spencer Martha store is the only major retailer in the retail industry of a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a". 
 Sanford C.Bernstein Sanford Bernstein company studied the data of Kantar Worldpanel of the consultancy company according to the consumption index. It pointed out that the UK's largest clothing retailer has lost 0.4% to 10.8% of its market share in the past six months, and has been shrinking for nine consecutive cycles. Among them, the market share of M&S brand in the core customers and the target customers of 35-54 years old has dropped 0.5% and 1.2% respectively. In addition, sales in the UK have dropped by 0.7% over the same period, which is worse than the previous half year's performance. 
One of the reasons why British consumers are away from Marks&Spencer Martha's department store is that their clothing products are more expensive. Kantar Worldpanel data show that the average price difference between the brand and its competitors is 22%, which is 20% higher than that of the previous six months. 
Jamie Merriman, an analyst at P Sanford Sanford C.Bernstein&Co LLC, said another reason: "M&S is still not doing enough to change consumers' perceptions of Sanford". Allison Pearson, the chief interviewer of the daily telegraph, attacked the products and display of Marks and Spencer a href= "//www.sjfzxm.com/news/index_s.asp" > Martha store "/a" in its column. It was lifeless and hard to stir up consumer desire. When a woman dress brand owner accepted the Drapers interview, she thought that the biggest problem of Marks and Spencer Martha department store was itself, rather than a serious retail environment. At least the quality of its products was still not up to date. Its 2013 autumn and winter advertising push pink coat was due to the need for recycling because of the quality problem of the buttons. 
 the Group recorded a pre tax profit of 623 million pounds in the 2013/14 fiscal year ended March 29th, which was 3.9% lower than that in the 665 million 200 thousand fiscal year of 2012/13. It has been caught up by Next PLC, the second largest clothing retailer in China, both in terms of profitability and market value, and the sales of Marks and Spencer Martha department store is two times more than that of Next PLC. 
 annual sales volume totaled 10 billion 310 million pounds, an increase of 2.8% over last year's 10 billion 27 million pounds, but less than two billion years ago, the target of 108-115 billion pounds had been reduced. The overall sales of the same store in the UK increased by 0.2%, among which the most popular commodity sector (main clothing, accessories and household products) fell 1.4% in the same store, and this key data for measuring sales performance has declined for 11 consecutive quarters. Marks and Spencer, chief executive of Martha's Department, Marc Bolland, ended up with a huge investment plan of 2 billion 300 million pounds in three years. 
Marks and Spencer Martha department store, struggling in the domestic market, hopes to reduce the negative impact by seeking international expansion. According to its international expansion plan, the group will expand in five major markets in China, India, the Middle East, Russia and Western Europe in the next three years, and will set up 250 new stores. The target will bring about 25% and 40% growth in revenue and profits in the international market respectively. Bruce Findlay, the chief executive of the Asia Pacific region, recently reiterated its strategy of expanding Asia in an interview with Bloomberg, saying it was opening stores in Tokyo, Japan. Besides, Australia, Taiwan, Vietnam and other countries and regions are considering it. In view of the extreme weakness of sales of "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a ", Bruce Findlay said that the entry of Japanese market will be pioneers in food, while India market strategy is mainly based on underwear and beauty shops. 
 analysts generally believe that Marks and Spencer Martha department store will continue to sink. At the same time, Next and high-end retail department store John Lewis and other excellent competitors will thrive. However, according to Kantar Worldpanel's survey of 15 thousand British shoppers, Zara, the world's largest apparel retailer Inditex SA, is the biggest winner. Sales in the past six months have increased by 27.5%, followed by the largest fashion retailer in the UK. 
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