Shoe Companies AOKANG Tens Of Millions Of Contracts Are Professors To Save The Decline Performance To See The Future Market

Recently, Wenzhou shoe enterprises AOKANG International Kim Su Hyon signed the brand name with tens of millions of dollars. At the time of the proposed fund-raising of 400 million yuan, AOKANG's move triggered a lot of attention in the market. Can professors transform AOKANG spokesmen to save AOKANG's declining performance?

Just in Kim Su Hyon When arriving in Wenzhou and giving rise to widespread concern for AOKANG platform, AOKANG international continued to decline for two days after resumption on the 20 day. Yesterday, AOKANG international stock price closed at 13.59 yuan, down 1.02%.

To change the retail mode of footwear industry

According to a quarterly report released by AOKANG international, the company achieved net profit of 100 million yuan in the first quarter of 2014, down 20.31% from a year ago and earning 0.25 yuan per share.

In May 5th, AOKANG international announcement, because the company is planning a major issue of non-public offering stocks, due to the existence of major uncertainties in the matter, the company's stock has been suspended since May 6, 2014.

In the evening of May 19th, AOKANG international disclosed a plan for the non-public offering of shares. It plans to raise 400 million yuan to promote the development of the new business model of AOKANG International Pavilion and create a "retail service operator based on Internet thinking". Company stock began resumption on 20 th.

Plan shows that AOKANG international intends to control shareholders AOKANG Investment Co., Ltd. and huitianfu AOKANG asset management plan, 30 million shares of non-public offering, the issue price of shares is 13.39 yuan / share, the total amount of raised funds is 401 million 700 thousand yuan (including issuance costs), after deducting the issuance fee, the net amount will be used for AOKANG International Pavilion construction project. Among them, the number of subscriptions invested by AOKANG is 9 million shares, and the amount of subscription of the Hong Kong asset management plan is 21 million shares.

The company's fund-raising aims to make use of new technologies to promote the new business model of "International Pavilion". AOKANG International Pavilion is a new business model to break through the current retail predicament. It integrates different levels of brand into one area to provide consumers with more convenient consumption experience.

In the future, AOKANG International Pavilion will replace the list. brand Chain stores become mainstream offline stores. Meanwhile, the company will actively respond to the trend of integration of traditional footwear and clothing industry with the Internet, mobile payment and experiential consumption. It will inject "Internet gene" into the International Pavilion and become a physical bridge for grafting Internet and consumers. The International Pavilion will provide O2O consumption mode and advanced customization service, and extend its business to the high value-added market. Therefore, the company plans to build a "retail based service provider based on Internet thinking".

Professor Du can not resist the fall in share prices.

Yesterday, "Professor Kim Su Hyon" arrived in Wenzhou to attend AOKANG international activities. It is understood that not long ago, AOKANG has just invited "Professor" as its spokesperson at the price of tens of millions of dollars.

Since April 25th this year, AOKANG group has announced a huge sum of money to announce that Kim Su Hyon has become the first 12 spokesmen. Its ambition to focus on "brand rejuvenation and brand new DNA" has been published.

In this regard, AOKANG international chairman Wang Zhentao said that today is "three days Hedong, three days Hexi", a little careless may be unable to keep up with the times, and in the Internet marketing competition was "ebb tide". Signing Kim Su Hyon is one of his masterpieces in dealing with "machine and meet". "Once I dreamed of standing on the moon and seeing people of different colors on the earth could wear AOKANG shoes. And today, AOKANG shoes It was successfully put on the feet of a professor from the stars. Wang Zhentao laughed so much.

Can professors transform AOKANG spokesmen to save AOKANG's declining performance?

The response from the market shows that the popularity of Professor Du has not stimulated AOKANG's stock price.

Since its resumption in May 20th, AOKANG international has been down for two consecutive days. From April 25th until April 25th, AOKANG international shares fell from 15.23 yuan to 13.59 yuan, a drop of more than 10%.

In the industry's view, compared to AOKANG's net profit of less than 300 million yuan in 2013, the signing amount of ten million yuan level is not small, but the effect is difficult to judge. Some analysts pointed out that AOKANG's "joint mode" still has many technical problems to be solved.